September sales: U.S. electric vehicles on lower demand, only Ford happy image

After a very strong August, fueled by new and increased discounts, electric and hybrid vehicle sales lagged on the U.S. market.

General Motors reported sales of its plug-in hybrid electric Chevrolet Volt fell 38% to 1,766 in September, down from 2,851 in September 2012. In August, GM sold 3,351 Volts after announcing a hefty price cut. GM slashed the base price of its plug-in hybrid by $5,000, from $39,995 to $34,995, making it the latest automaker to lower prices of electric vehicles in the face of lagging consumer demand.

Nissan, after lowered the base price of its all electric Leaf by 18% to $28,800 for the 2013 model year saw its sales jump – they were up 99% in September to 1,953 vehicles, After in August they sold 2,420 Leafs. Nissan also added for the 2013 model year extra cargo room, and for higher-end trims, an on-board charger that reduces electric charging times by half.

Meanwhile, Ford’s numbers on hybrid and electric vehicle sales aren’t released until Thursday, but the automaker, in the 12-month period beginning last September, Ford is likely to have sold about 85,000 hybrids and electric vehicles, compared to about 22,000 during the 12 months previous to that. So, it’s a healthy assumption to say Ford will post good numbers for last month as well, even if they will not exceed the ones recorded in the longer running August (the month had additional selling days over September).