Sergio Pininfarina dies at the age of 85 image

Sergio Pininfarina, the symbol of “Made in Italy” has died after a long illness. He was 85.

Sergio had the last world on the company’s design projects for almost 50 years.

The “made in Italy” loses another one of its great protagonists.

He was one of the last of the great Italian coachbuilders of the 50s, 60s, 70s, when Italian design ruled the world.

After joining his father Battista Farina at Carrozzeria Pininfarina, he quickly became integral to the company, and during his career oversaw many of the designs (particularly Ferraris) for which the company is famous. In 1961 his family surname was changed from Farina to Pininfarina, to match that of the company, by decree of the Italian president.

When his father died in 1966, Pininfarina became chairman of the company.

Sergio Pininfarina was also head of Italy’s powerful industrial employers’ confederation Confindustria from 1988 to 1992 and was made a Life Senator in 2005.