Shanghai Volkswagen managed to sell 103,202 units in February, 29% higher than the amount sold in February 2011. From this number Volkswagens totaled 84,352 units.
The new generation Passat has done extremely well with 15,906 units, the new Polo 2 sold 10,050 units, the Tiguan SUV 15,487 vehicles and the Lavida 21,996 units. The sales of Volkswagens were completed by 18,850 Skodas (Octavia 13,052 units, up 40%), 11.8% more compared to last year February.
Shanghai Volkswagen has already set its 2015 goals in the Chinese market following the approval of three new factories by and completion of development on new car prototypes. In 2011 the Chinese car market grew 3%, and Volkswagen’s sales grew 10% to 1.16 million cars, which gave a market share of 10%. The three new factories which are about to be built will increase the company’s production by 70,000 units annually.
“When Volkswagen entered China, it didn’t sell very well because local people were not familiar with the German company. But its insistence on quality has finally won the confidence of Chinese consumers,” said Jia Mingdi, manager of a sales company set up by Volkswagen in Shanghai, citing the successes of its Passat and Polo models as examples.