It appears that relying on a forecasted popularity of the updated V6 in its redesigned 2014 full-size pickups, General Motors decided not to order enough parts for the more-popular V8 – causing the shortage of supply.
As a result, Chevrolet and GMC dealers only are getting about 80% of the V8 Silverados and Sierras they order. The automaker says that won’t last long, but won’t get more specific – not time frame on when it will ramp up production of the popular engine.
Pickups are among the most profitable vehicles, and truck rival Ford Motor has a new version of the F-150 coming next year. F-150 is the best-selling vehicle of any kind in the U.S., thus it’s formidable competition.
Also, every sale GM loses for lack of the right engine is one it might never get again. Work users keep their vehicles a long time and once they’re out of the market, driving a Ford or Ram or Toyota, it could take very big GM discounts to draw them back to their home brand.
GM says it can’t simply crank up production of 5.3 engines because suppliers, following GM’s earlier forecast for the mix of engines in the trucks, aren’t geared up to produce enough of a needed part. GM won’t identify the component. It’s unique to the 5.3, though, GM says, and short supplies won’t restrict the number of other engines.
All cab and bed configurations are in production now, GM says, as are all engines –the V-6, 5.3 and 6.2-liter V8s. When the 6.2-liter V8 hits showrooms soon it should ease some demand for the 5.3 engine, GM says.
) - Friday, October 4th, 2013 - filed under Chevrolet
, General Motors
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