Skoda achieves record October sales image

Skoda Auto, the Czech unit of Volkswagen, set a record for sales for the month of October, shrinking the decline it has seen since the start of the year thanks to the launch of new models.

The carmaker sold 83,800 vehicles in October, a 7.5 % year-on-year rise. In the January to October period it sold 768,700 units, down 3.3 % after a drop of 4.5 % during the first nine months of the year. Skoda said it saw double-digit growth of 13.7 % to 55,700 units in European sales in October, including a 23.5 % rise to over 12,100 vehicles in Germany.

“Despite some difficult market conditions, new orders continue to develop positively,” Skoda said in a release.

“With an increase of 7.5% in October, we have firmly confirmed the positive trend of recent months,” says Werner Eichhorn, Skoda Board Member for Sales and Marketing. “The global growth once again demonstrates the power of the brand and the appeal of our young model range. The new and revised models have been exceptionally well received. The new Octavia has a very high customer acceptance and has exceeded our expectations.”

In Western Europe, sales of the new Octavia increased by 48.8% in October and in Central Europe by 23.1% compared to the same month last year. Skoda’s market share in Europe grew in the first 10 months of 2013 to over 3.9%. The market launch for the Octavia in China is set for next year.

The Czech carmaker is keeping up the pace in the last quarter of 2013: A few weeks ago the new Skoda Rapid Spaceback celebrated its market debut in many European markets. Skoda has entered the largest vehicle segment in Europe with their first compact hatchback model. Pre-orders are already coming in for the fundamentally revised Skoda Yeti with its launch date set of January 2014.