Skoda sales dropped 4.6% in April as the automaker introduced the new Octavia model and demand continued to be weak in some European markets.
Skoda, a unit of VW, sold 77,600 units in April, down 4.6%, and 298,000 vehicles in the first four months of the year, a decrease of 8% compared with the same period last year. Board chairman Winfried Vahland said that the automaker sees sales in the first half of this year below the 2012 level, caused by the introduction of the new Octavia and Octavia Combi models.
“Moreover, some markets continue to be under a strong pressure which we cannot entirely avoid,” said Winfried Vahland.
A recent British survey on national satisfaction placed the Skoda Yeti on the first place and sales of the model last month increased 16.4% in the UK. Sales in Western Europe dropped 1.4% to 29,900 units, compared with April 2012. The automaker is confident that sales this year will be “basically positive”, as eight new or redesigned vehicles will be introduced.
Skoda is also planning to produce a new SUV, larger than the Yeti. The model in question will be vital for the success of the company’s growth plan and this should ride on the good-for-all MQB architecture.