Volkswagen’s Czech brand managed to hit its best April ever in terms of sales, mainly due to a strong demand in Western Europe and China.
Skoda’s growth pace is starting to pick up speed after a challenging 2015, as April saw the biggest sales gain this year, with 97,200 vehicles delivered. “The strong growth in the first four months of the year underlines that our customers like our model campaign. Our latest models such as the Superb and the Fabia are instrumental in Skoda’s success,” Werner Eichhorn, Board Member for Sales and Marketing, said.
Among the brand’s regional markets, Western Europe proved to be 8.2 percent stronger than a year earlier, with 41,400 vehicles sold for the month. The brand also achieved the same increase rate of 8.2 percent in Germany – its second-biggest individual market worldwide – and delivered 14,900 cars to customers, thus remaining the number one importer there with a 5 percent market share.
Skoda continued to grow in China as well, the brand’s largest sales region, rising its sales by 3.6 percent to 23,800 units in April. The company is relying on China to keep its figures as high as possible and it plans to invest further 2 billion euros (2.27 billion dollars) in the country, alongside Volkswagen’s local partner SAIC Motor, for expanding the model lineup and bringing in more high-tech technologies.
Skoda deliveries in April by model (in units, rounded, by model):
Skoda Citigo (only sold in Europe: 3,400; +3.3%)
Skoda Fabia (17,800; +8.2%)
Skoda Rapid (18,100; +0.3%)
Skoda Octavia (37,000; +1.5%)
Skoda Superb (12,900; +65.2%)
Skoda Yeti (8,100; +12.5%)