Skoda delivered over 69,500 vehicles to customers in January 2013, down 7.8 percent compared to the same month last year.
Deliveries of Skoda’s best-selling model, the Octavia, were down 14.9 per cent year on year due to the model change. Despite a continued downward trend on some European markets, the brand outperformed the respective domestic market in Germany, Great Britain and Austria, among others. In China, Skoda’s largest market worldwide, sales increased by 4.1 percent to 21,600 units.
The model change and a partly difficult environment in Western Europe had Skoda sales declining to 26,500 (January 2012: 29,300). In the UK, Skoda continued to grow, selling more than 4,300 vehicles (+18.5 percent). In Denmark, Skoda sales even rose by 37.4 percent, from 600 to almost 800.
In Austria, sales advanced by 19.0 percent to almost 2,400. In Germany, Skoda’s second-largest market worldwide, the brand increased its share to almost 4.7 percent as sales rose 0.2 percent to over 8,900.
In Eastern Europe, Skoda sold more than 6,200 vehicles. Sales of the Yeti SUV increased, totalling 900 for an advance of 19.6 percent. As the overall market in Russia declined, Skoda sold more than 4,600 cars in January 2013.
In Central Europe, Skoda followed the market’s downward trend and sold 8,900 vehicles, down from 10,200. In the Czech Republic, its home market, sales totalled almost 3,700 units, down from 4,100.
Skoda January 2013 sales:
Skoda Octavia (30,000; -14.9%)
Skoda Fabia (15,800; -20.9%)
Skoda Superb (8,500; -10.4%)
Skoda Yeti (5,500; -11.7%)
Skoda Roomster (2,000; -24.1%)
Skoda Rapid (4,100; new model)
ŠKODA Citigo (sold in Europe only: 3,600; new model)