The Czech automaker is apparently gunning for a new record in terms of model teasing, drugs with the latest installment in the ongoing saga taking place during the last leg of Tour de France.
The famous finish line on Champs-Elysees wasn’t first crossed by the winning cyclist, instead the honor being bestowed on the not yet introduced Skoda seven-seater SUV. Skoda is embarking on a global SUV campaign, and the Kodiaq led the peloton during the 21st round of Tour de France – manning the helm was no ordinary factory driver, but Stephen Roche, the tour’s winner in 1987 and a Skoda brand ambassador. Of course he had high words of praise for the model, but we’ll pass judgment on that when the automaker finally unveils the first official photos and details with the unmasked version.
The model will be unveiled in front of the worldwide audience on September 1 in Berlin and then go on to star during the upcoming early-October Paris Motor Show. The camouflaged Tour de France participant was mostly disguised in red to honor the Corrida Red Superb serving as the official lead car during all 21 stages. Sponsoring the famous competition, Skoda was there to provide 250 support and escort vehicles as well as at least 50 team cars. No additional details have been shared by the automaker – it’s still 4.7 meters long and spacious enough for seven persons. Cargo capacity is going to be a key selling point – 2,065 liters with the second- and third-row seats folded.