Skoda launches Superb Hao Rui in China image

The Skoda Superb was launched to the Chinese market yesterday under the name Hao Rui, which is Skoda Auto’s third strategic model in China and Shanghai VW’s new growth model, the 21st Century Business Herald reported.

The Superb Hao Rui comes to Chinese buyers in four model versions: Classic, Comfort, Comfort+ and Elegance, featuring 1.4 TSI, 1.8 TSI, and 2.0 TSI engines. The European versions differ from the Chinese ones based on the engine lineup, the choice of colors, and chrome decor on the vehicles. The Hao Rui is priced between 172,300 yuan ($25,230) and 253,300 yuan.

Skoda Auto supplies its Chinese customers through a network of more than 200 dealers. The vehicles are produced in Volkswagen’s Chinese venture Shanghai VW. Besides the Superb, Skoda Auto already produces and sells the models Octavia Ming Rui and Fabia Jing Rui in China.

Production of the Skoda Auto flagship Hao Rui (which in Chinese means “boundlessly sharp”) in China started on June 11 this year. The Superb had already been first introduced to the Chinese public on April 20 at the 2009 Shanghai auto show.

Since its introduction to the European markets, the new Skoda Superb has been well received by customers. In the first half of this year, the largest Czech automaker sold a total of 18,573 new Superb cars.