Czech carmaker Skoda, the affordable brand of German automaker Volkswagen AG – the second largest in the world and the biggest in Europe – has recently announced that last year sales topped for the first time the million mark.
For the first time in the company’s 120-year history the brand managed to pass the one million deliveries target – selling 12.7 percent more cars than in 2013, a total of 1,037,200 units. The carmaker now holds a total market share of 1.4 percent – slightly up from the prior year period when it had 1.3 percent. The company closed last year with record financial results too, with sales revenue soaring 13.9% to 11.8 billion euros and operating profit jumping 56.5% to 817 million euros. “2014 was another good year for Skoda,” says the company’s chief executive officer, Winfried Vahland. “By delivering more than one million vehicles for the first time in a single year, we have sustainably established ourselves as a volume manufacturer on the international markets.” Additionally the brand has also forecasted its sales growth would carry on into 2015 as the company unveils new models.
The company seeks to achieve further growth sustainably by focusing this year on the recently unveiled new generation of the Skoda Superb. Designed on the VW AG new modular platform – the MQB – the flagship sedan is expected to further lift the earnings margin of the company after achieving 7 percent of the total sales revenue – up from 5.1 percent in 2013. For now, after the first two months, Skoda had seen sales again growing – by 7.9 percent to 163,000 units – another record for the first two months of the year.