Skoda India on Wednesday has launched the Rapid sedan for the Indian market. The new sedan will start at Rs. 6.75 lakhs.
With the competitive pricing, the company has signaled threats to other renowned carmakers in the segment. In addition, the Czech carmaker boasts of another valuable advantage on its side, namely the petrol as well as diesel versions of this entry-level sedan.
As expected, the new Rapid shares a lot of parts with its cousin the Volkswagen Vento including the power train and drivetrain, but it will follow the VW Group’s global strategy and be priced lower than the Vento.
Talking about sales expectation, Skoda Auto India Associate Director (Sales and aftersales) Ashutosh Dixit said:
“We are targetting to sell more than 2,000 cars every month. The C segment is likely to grow at above 5 per cent this year.”
Skoda expects more demand for the diesel variant as there is huge difference in fuel price with petrol.
The petrol version of the Rapid comes mated either to a 5-speed manual and 6-speed autobox.
The Czech car maker is also expanding its dealer and service network across the country to keep abreast of the plunging demand for its cars.
“At present we have 82-dealerships in over 40-cities and it will be increased to about 100 in 50 cities by the end of this year…by the end of 2012, we will add another 20 outlets, targeting mainly tier-II and III cities for expansion of its dealership network,” Jha added.