Many brands have reported quarterly record sales numbers so far and Skoda makes no exception, unhealthy with its best first quarter and best March in the company’s history.
The Czech brand owned by Volkswagen managed to draw 276,600 customers between January and March of this year, which is 4.3 percent more than in the same period of 2015. As deliveries amounted to 106,300 units in March – up by 4.2 percent -, Skoda sold more vehicles than ever before in a single calendar month. “We are optimistic for the coming months, taking into consideration our growth in China and Europe, as well as the success of the new Superb, Fabia and Yeti models,” Board Member for Sales and Marketing Werner Eichhorn said. However, there are regions rising concerns within the company, with Russia being evidently among them. “At the same time, the situation remains tense in some markets, particularly Russia,” he added.
The company reported strong growth in March and the first quarter in Western Europe, where deliveries rose by 6.4 percent to 49,600 units, while in the first three months of the year, the brand improved its sales by 8.5 percent to 115,000 vehicles. In the brand’s strongest global market, China, numbers slightly increased by 1.3% percent to 25,600 vehicles in March. In the first quarter, Skoda’s sales were boosted at a higher pace, with 5.2 percent rise to 75,400 units. In terms of models, the brand’s Superb midsize car, the subcompact Fabia and the compact crossover Yeti achieved double digit growth.
Skoda deliveries in March 2016 (in units, rounded off, listed by model; +/- in % compared to March 2015):
Skoda Octavia (39,400; -2.4 %)
Skoda Fabia (20,500; +21.6 %)
Skoda Rapid (18,300; -10.4 %)
Skoda Superb (13,000; +79.3 %)
Skoda Yeti (10,600; +14.6 %)
Skoda Citigo (sold only in Europe: 4,500; -0.9 %)
Skoda deliveries in the first quarter of 2016 (in units, rounded off, listed by model; +/- in % compared to the first quarter of 2015):
Skoda Octavia (109,900; -1.8 %)
Skoda Fabia (49,500; +28.5 %)
Skoda Rapid (48,500; -12.6 %)
Skoda Superb (32,200; +69.8 %)
Skoda Yeti (26,900; +16.9 %)
Skoda Citigo (sold only in Europe: 9,700; +0.5 %)