Skoda to start China imports next year, considers exclusive showrooms image

Skoda plans to start imports to China next year via two possible distribution channels, according to one of its top executives.

Management board member for sales and marketing Werner Eichhorn said one way is through exclusive showrooms built by Volkswagen Group’s imported vehicle sales division and another way may be through existing dealerships of Shanghai Volkswagen joint venture. Three of Skoda’s models, the Fabia subcompact, the Octavia compact and the Superb mid-sized sedan, are currently produced at the joint venture between Volkswagen and Shanghai-based SAIC Motor Corp.

China has become Skoda’s biggest single market worldwide only five years after the Czech brand started local production in China. Local sales of the Fabia, Octavia and Superb exceeded 200,000 units in the first 10 months of this year, accounting for about a quarter of Skoda’s global delivery of nearly 800,000 units in the same period.

“Skoda has made a correct decision to come to China and we expect the passenger vehicle market here will grow to 20 million units in the next decade,” Eichhorn was quoted as saying by China Daily. He added that Skoda plans to begin imports to China, but declined to reveal which models will be introduced to the market. According to reports from Chinese media, Skoda will import the Yeti SUV and the wagon versions of the Superb and Octavia.