Czech Republic automaker, Skoda Auto will unveil two new compact cars as part of the automaker to double its annual sales to 1, 5 million cars by 2018.
“We do not want to be satisfied with what we have achieved, and we will shift into a higher gear. Skoda has great potential and is on the verge of a growth spurt. That applies equally to our activities in the markets and to the expansion of the model range,” Skoda’s board of directors chairman Winfried Vahland said in a press release.
Most probably, the automaker will introduce a new ‘City Car’ later this year, which is understood to be based on the forthcoming Volkswagen Up! platform.
Yesterday at Skoda’s annual press conference, chairman Winfried Krause said the City Car was to “answer to the increasingly strong demand for small cars with low fuel consumption and affordable running costs”.
Skoda expects the model will “significantly” contribute to its 2018 sales targets, Vahland said.
“It offers a new sales potential in Europe for us,” he added.
“This car is our answer to the increasingly strong demand for small cars with low fuel consumption and affordable costs of operation and offers a new sales potential in Europe for us,” Dr Vahland said.
Both new compact models’ styling will be influenced by Skoda’s VisionD design concept revealed at the Geneva motor show earlier this month.
Volkswagen is seeking to reposition Skoda under Vahland and reinforce the carmaker’s traditional focus on Eastern Europe and Asia.
Europe’s largest carmaker wants to pass Toyota Motor Corp. as the world’s biggest automaker and is looking to units such as Skoda to broaden sales in emerging markets in Asia.
The company delivered 762,600 vehicles in 2010, up 11.5 percent from the previous year.