Skoda unveiled a design concept called “VisionD“ that shows the brand’s new direction towards extending its model portfolio and intensifying its activity in Europe, as well as in China, India and Russia.
The striking white five-door Vision D concept features an enlarged front grille flanked by smaller, simpler headlights than we’ve seen on previous Skoda models.
“VisionD“ singles out characteristic design elements of the Škoda brand and guides them towards the future.
The long wheelbase and short overhangs are a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty.
The fluent integration of the tailgate underscores the entire car’s sophisticated practicality. The high everyday utility value and distinctive interior modular design are traditional brand values which are freshly interpreted in a more modern form here.
“We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers. Škoda is synonymous with attractive cars offering exceptional value for money, countless clever solutions and precisely executed work. All this is clearly reflected by our updated corporate design. As it forges ahead, Škoda is eager to flex its newfound strength in the international arena,” stressed Jürgen Stackmann, the Board Member responsible for marketing and sales. “Škoda is steadily evolving and it shows. Our new design and fresh outlook reflect our plans for the future.”
The radiator grille with its unobtrusively shiny finish symbolizes the brand’s aesthetic blueprint, its fine slats resembling taut harp strings.