Small SUVs and crossovers are America’s favorite image

An analysis from TrueCar says that the most popular new cars in the U.S. at the moment are the small SUVs and the compact crossover utility vehicles.

In the first quarter of 2015, compact utility cars represented 15.6% of the light vehicle cars that were sold in the U.S., followed by the compact cars that stood for 15.1% of the auto sales.

TrueCar estimated that the popularity of small SUVs and crossovers will increase even more throughout this year and that it will become the most popular segment for 2015 in the United States. John Krafcik, president of TrueCar, said that “Car buyers’ shift in preference to utilities from sedans is a clear secular trend we see in TrueCar demand data, transaction price data and sales results. Given how well compact utilities meet consumer functionality and fuel-economy needs, smart automakers have leaned into the segment and benefited from significantly higher revenue and margins.”

What makes models like the Honda CR-V, Ford Escape and Toyota RAV4 become so popular is their versatility in comparison to traditional cars.  Besides that, many small utility vehicles now have more fuel-efficient engines which is a plus for any wishful buyer who was previously thinking that the car’s pump will get affected.


Despite the heavy demand for small utility vehicles, these much desired cars by the Americans actually have some of the biggest incentives in showrooms, which makes for quite an odd situation. And even if it were for the incentives to grow, car makers will still make a profit because the small SUVs are sold at a bigger price than small cars are.


By Gabriela Florea