South Africa: Ford starts Duratorq TDCi Diesel production image

Ford Motor Company of Southern Africa’s (FMCSA) Struandale engine plant today began production of a new Duratorq TDCi engine.

According to Ford, Struandale’s Duratorq TDCi engines will power the next-generation global Ford Ranger pick-up truck, which will be built in the Silverton Assembly Plant, and which now has an expanded annual production capacity of 110,000 vehicles.

“I am pleased to announce today that this All-New Ford Ranger will be exported from South Africa to 148 markets around the world, solidifying South Africa’s role as a key operation in Ford’s global manufacturing footprint,” Booth said.

The company has about 10 percent of the market in South Africa, trailing Toyota Motor Corp., Volkswagen AG and General Motors Co., said Jeff Nemeth, the Dearborn, Michigan-based automaker’s top executive in that country. Nemeth declined to say by how much Ford wants to increase sales in South Africa.

“With the Ranger, we should be able to catch up,” Nemeth said. Pickups account for 19 percent of the local market, which has annual sales of about 500,000.