SRT Viper production stopped due to weak demand image

Chrysler has stopped the production of the new SRT Viper recently because of the weak demand for the sports car.

The SRT Viper isn’t really favored by Americans while its main competitor, the Corvette Stingray, has become more than popular, and the sales results have affected its production. According to the guys at Automotive News, Chrysler has announced the production halt of the SRT Viper for a minimum of two months.

Back in November 2013, SRT CEO Ralph Gilles was saying that the company still has to produce several hundred units of the new SRT Viper in order to keep up with the demand but now production has been stopped because no one buys the Viper anymore. SRT has managed to sell just 91 cars in January and February and at the beginning of this month, the company had 756 unsold units, which represent a 412-day supply.

The 2014 SRT Viper has an official starting price of 103,990 USD, including the 1,995 USD destination charge and the gas guzzler tax of 2,600 USD. This represents a 2,000 USD price increase over the 2013 model year. Standard items found on the car include the HD Radio, navigation system, Oconnect access, rearview camera, 12-speaker Harman / Kardon sound system and more.