Stefan Büscher the New Bentley’s Marketing and Product Director image

Stefan Büscher is Bentley Motors’ new Marketing and Product Director and he reports directly to Alasdair Stewart, Member of the Board for Sales and Marketing, at Bentley’s world-wide headquarters in Crewe, England.

Stefan took this position on January 1st and his responsibilities include supervising all reports directly to Alasdair Stewart, Member of the Board for Sales and Marketing, at Bentley’s world-wide headquarters in Crewe, England. Stefan is a German native, but was educated in France and the UK, establishing an international career in marketing. He began work within sales and marketing for Dresdner Bank, then since 1997 has been working within the automotive industry with the Dr. Ing. h.c. Porsche AG in Stuttgart, as the General Manager for Marketing Communications.

“Stefan is a terrific addition to the Bentley team. With the recent launch of the new Continental V8 and a strong new model pipeline, it is an exciting and challenging time for the business. I am convinced that Stefan’s experience and vision will help us broaden awareness of Bentley and ultimately strengthen our market position world-wide,” declared Alasdair Stewart.

Stefan declared he was extremely flattered to join what he considered a successful team and company and amazed by the passion and commitment of everyone involved with the Bentley brand.