Nissan reported year-to-date market share up 5.4% in Europe, compared with the same period last year.
Year-to-date market share increased 7.5% in Russia, 4.5% in the UK and 15.1% in France. The results are impressive considering the economic crisis in Europe and the turbulent times when the auto industry feels the effects of low consumer demand and overcapacity.
The best sold models were the Juke and the Qashqai, with Nissan’s X-Trail SUV’s sales increasing 25% last month, from September 2012. In October Nissan sold 51,147 units in Europe. In September Nissan’s global production increased 11.6% year-on-year to 441,433 units, marking an all-time record for a single month.
“Nissan continues to weather the financial storm in Europe and our year-to-date performance regionally, and within our major markets, leaves us optimistic about the remainder of the year, despite the economic headwinds,“ said Nissan vice president for sales operations in Europe, Guillaume Cartier.
The automaker plans to sell 1.5 million zero-emissions hybrids and electric vehicles by 2016 with its French partner, Renault. As part of the programme, Nissan aims to release an all-new front-wheel drive hybrid vehicle and a new plug-in hybrid model based on Nissan’s unique technology within the next five years.