If we asked around a few years ago, automotive companies would have been widely regarded as technological dinosaurs, with the spotlight usually shining on the high-tech world of Silicon Valley. Well, today this is no longer the case, as a recent study has revealed.
For the first time since the 2005 study by the Boston Consulting Group was released, nine of the most 20 most innovative companies are carmakers, more than both the technology and telecom list for that matter.
“Innovate or die,” the study stresses, repeating what has become the mantra at many leading corporations. And BCG analysts said that is more than just a public relations ploy for the most successful companies, noting that the call for innovation is “backed up by investment, which has been rising significantly in recent years.”
In 2013, 85% of those identified as “strong innovators” plan to up their R&D budgets compared to 2012. Only 39% of “weak innovators” plan to increase their budgets. At the top of the chart the study places Apple, followed by archrivals Samsung and Google, while Microsoft, in the midst of a frantic CEO search, places fourth.
And now comes the surprise, as BCG put Toyota at number five and two other automakers landed in the Top 10, eighth-ranked Ford, followed by BMW in ninth. GM surged from 29th last year to 13th in the BCG study, with Volkswagen close behind at 14. Honda took the 18th spot followed by VW’s Audi subsidiary at 19. Meanwhile, Daimler AG returned to the Top 20 list in 20th place.
Also, maybe more importantly, Tesla landed in the 41st place, a significant achievement considering it only has one product on the market, the battery-powered Model S sedan. A total of 14 automakers were listed among the top 50 companies, only slightly behind the 16 tech and telecom firms.
) - Tuesday, October 1st, 2013 - filed under Audi
, General Motors
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