While the Volkswagen Group was the world’s largest automaker in 2016 and Daimler’s Mercedes-Benz brand sold more cars than BMW, the Bavarian Group is above them all where it matters.
According to recent research published by consulting firm Ernst & Young, the BMW Group tops the charts in terms of incoming revenue for the first half of the year. The German company managed €49.25 billion ($51.5 billion) in the first half of 2017, with a profit of €5.58 billion ($6.68 billion) and a profit margin of 11.3 percent – which is higher than any other automaker for the researched period of six months.
You might never think of this brand, but Suzuki is actually the closest competitor to BMW in terms of profit margins, reaching a healthy 10.3 percent, followed by Daimler on the third position with a 9.7 percent profit margin. GM, with a profit margin of 7.7 percent, and VW round up the top five. VW historically ranked the highest during the first six months of the year, but the ongoing Dieselgate scandal clearly took its toll. In turn, BMW and Daimler’s positions are supported by China – while otherwise they have steady or even below-average sales in traditional markets such as North America and Europe.
Via Manager Magazine