/ News, Other / Study Shows Car Buyers Ignore Electric Vehicles

Study Shows Car Buyers Ignore Electric Vehicles

Linked In Share
Study Shows Car Buyers Ignore Electric Vehicles

A new study shows that car buyers are not attracted by plug-in electric vehicles.

The study was made by the Indiana University School of Public and Environmental Affairs and is based on a survey of 2,300 adult drivers, from 21 large cities in the US in fall 2011. Since then, marketing efforts for vehicles such as the Nissan Leaf or Chevrolet Volt have merely increased awareness, according to researchers.

“Based on sales data of electric vehicles, and subsequent surveys, we would be very surprised if the result would be much different today than in August 2011,” said John Graham, who designed the study.

The study shows that people have preconceived notions about electric vehicles causing some of them to be more pessimistic about EVs than they should be and some to be too optimistic. Dr. Graham believes that most customers experience what he calls ‘sticker shock’ at the dealership and walk away, as they know an EV costs more, but not thousands of dollars more.

Only 22% of the respondents showed interest in a pure EV, while 78% showed interest in a plug-in car. There was also a difference between cities, with San Francisco, Chicago and Boston having the most buyers interested in plug-in vehicles, compared with the other cities.

“It’s going to be a decade before we figure out if plug-in vehicles can become the norm, rather than an interesting curiosity of a niche buyer,” said Dr. Graham.

by Ana Cezara Savin (my Google+) - Thursday, December 27th, 2012 - filed under News, Other. Image credit: .
Linked In Share
Related Articles
car buyers electric vehicles plug in hybrid study


Discuss: Study Shows Car Buyers Ignore Electric Vehicles

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Reports link Brawn, Costa, Bottas with Ferrari
Reports link Brawn, Costa, Bottas with FerrariNov.23 (GMM/Inautonews.com) The latest names linked with Ferrari are Ross Brawn and Valtteri Bottas. On Saturday, reports ...
Alonso hits back after Mattiacci jibes
Alonso hits back after Mattiacci jibesNov.23 (GMM/Inautonews.com) Fernando Alonso has lashed back at Marco Mattiacci for questioning his commitment and ...
Ecclestone ready to ‘tear up’ income contracts
Ecclestone ready to ‘tear up’ income contractsNov.23 (GMM/Inautonews.com) Bernie Ecclestone on Saturday said he is prepared to "tear up" contracts and start again, as the ...
Magnussen can be Danish ‘sporting legend’ – Dennis
Magnussen can be Danish ‘sporting legend’ – DennisNov.23 (GMM/Inautonews.com) A new name "might" have leapt into contention to become Fernando Alonso's teammate at McLaren-Honda ...
Red Bull still blocking Vettel’s Ferrari test
Red Bull still blocking Vettel’s Ferrari testNov.23 (GMM/Inautonews.com) Sebastian Vettel has hit out at Red Bull for blocking him from making his Ferrari test debut next ...
Rosberg’s mind games reach title zenith on Sunday
Rosberg’s mind games reach title zenith on SundayNov.23 (GMM/Inautonews.com) Nico Rosberg has been busily playing the psychological game this weekend as he clings to his world ...
Force India finally confirms Perez for 2015
Force India finally confirms Perez for 2015Nov.23 (GMM/Inautonews.com) Force India on Saturday finally confirmed that Sergio Perez is staying at the team in 2015. The ...
Vergne set for Toro Rosso exit – reports
Vergne set for Toro Rosso exit – reportsNov.23 (GMM/Inautonews.com) Jean-Eric Vergne appears to have missed out on a Toro Rosso seat for 2015. Prior to Sebastian ...
Newey says ‘all’ F1 cars’ front wings flexing
Newey says ‘all’ F1 cars’ front wings flexingNov.23 (GMM/Inautonews.com) Red Bull cried foul on Saturday after its cars were disqualified from qualifying in Abu ...
Angry teams happier after Mackenzie meeting
Angry teams happier after Mackenzie meetingNov.22 (GMM/Inautonews.com) F1's three angry teams seemed slightly less angry on Saturday after a meeting with Donald ...
Marlboro chief to replace Ferrari boss Mattiacci
Marlboro chief to replace Ferrari boss MattiacciNov.22 (GMM/Inautonews.com) After just seven months in the job, Marco Mattiacci is set to lose his role as Ferrari team ...
No Force India seat for GP2 champion Palmer
No Force India seat for GP2 champion PalmerNov.22 (GMM/Inautonews.com) Force India has played down Jolyon Palmer's hopes of moving into formula one next year. With Sergio ...
Caterham may use 2014 engine next year
Caterham may use 2014 engine next yearNov.22 (GMM/Inautonews.com) Caterham may have to use a 2014 engine if it is to make it onto next year's F1 grid. The sport is ...
Red Bull wants louder, cheaper V6 power for F1
Red Bull wants louder, cheaper V6 power for F1Nov.22 (GMM/Inautonews.com) Red Bull has proposed a new engine formula for the sport. Struggling with Renault power all season, ...
Big chance of showdown crash in Abu Dhabi – Lauda
Big chance of showdown crash in Abu Dhabi – LaudaNov.22 (GMM/Inautonews.com) Niki Lauda has admitted it is possible Sunday's championship showdown will end with a ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

hyundai-i10-sound-edition 1
Spy-Shots of Cars
Kia Sorento X-Men 1
Spy-Shots of Cars
Mercedes-Benz A45 AMG Mcchip-dkr tuning 1
i1bbnfrwvqetvg-1
audi a9 render 1
Audi A8 abt sportsline tuning 1
2016 Acura ILX 1
2016 Fiat 500X united states 1
Galpin Auto Sports Rocket 1
2015 Holden Colorado and Colorado 7 introduced 1

More automotive from inautonews
Hyundai has announced the official starting price of the new i10 Sound Edition, across the Old Continent. The Hyundai i10 has received a special edition in Europe. This has been dubbed the i10 Sound Edition and it is currently available for order, from 12,850 euros, but if the range topper is what ...
read more
Inautonews Editors Section
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...
Test Drive: Mercedes-Benz SL400
Test Drive: Mercedes-Benz SL400 The Mercedes-Benz SL is currently in its sixth generation and since the company has released a new entry-level, the SL400, which is basically the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US: FCA CEO cautioned by the NHTSA over Jeep recallThe US government auto safety regulator specifically told Chrysler Group LLC Chief Executive Sergio ... US: Honda acknowledges it failed to comply with US law on Takata airbag issueThe Japanese automaker Honda Motor – the largest client of auto safety parts maker Takata Corp. ...
Safety Section