/ News, Other / Study Shows Car Buyers Ignore Electric Vehicles

Study Shows Car Buyers Ignore Electric Vehicles

Linked In Share
Study Shows Car Buyers Ignore Electric Vehicles

A new study shows that car buyers are not attracted by plug-in electric vehicles.

The study was made by the Indiana University School of Public and Environmental Affairs and is based on a survey of 2,300 adult drivers, from 21 large cities in the US in fall 2011. Since then, marketing efforts for vehicles such as the Nissan Leaf or Chevrolet Volt have merely increased awareness, according to researchers.

“Based on sales data of electric vehicles, and subsequent surveys, we would be very surprised if the result would be much different today than in August 2011,” said John Graham, who designed the study.

The study shows that people have preconceived notions about electric vehicles causing some of them to be more pessimistic about EVs than they should be and some to be too optimistic. Dr. Graham believes that most customers experience what he calls ‘sticker shock’ at the dealership and walk away, as they know an EV costs more, but not thousands of dollars more.

Only 22% of the respondents showed interest in a pure EV, while 78% showed interest in a plug-in car. There was also a difference between cities, with San Francisco, Chicago and Boston having the most buyers interested in plug-in vehicles, compared with the other cities.

“It’s going to be a decade before we figure out if plug-in vehicles can become the norm, rather than an interesting curiosity of a niche buyer,” said Dr. Graham.

by Ana Cezara Savin (my Google+) - Thursday, December 27th, 2012 - filed under News, Other. Image credit: .
Linked In Share
Related Articles
car buyers electric vehicles plug in hybrid study


Discuss: Study Shows Car Buyers Ignore Electric Vehicles

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Vettel to be father again – Ecclestone
Vettel to be father again – EcclestoneMar.29 (GMM/Inautonews.com) All is well in the world of Sebastian Vettel. The German broke Mercedes' run of dominance on ...
Malaysia announces new F1 race deal
Malaysia announces new F1 race dealMar.29 (GMM/Inautonews.com) Malaysia will continue to host a grand prix for at least the next three years. As the chequered ...
No Hamilton contract news for ‘few more days’
No Hamilton contract news for ‘few more days’Mar.29 (GMM/Inautonews.com) The Malaysian grand prix weekend started and ended without Lewis Hamilton's new Mercedes contract ...
Wolff hopes Malaysia stops equalisation ‘nonsense’
Wolff hopes Malaysia stops equalisation ‘nonsense’Mar.29 (GMM/Inautonews.com) Toto Wolff on Sunday said he hopes Ferrari's breakthrough win stops the "nonsense" talk about ...
Dennis denies Alonso relationship breaking down again
Dennis denies Alonso relationship breaking down againMar.29 (GMM/Inautonews.com) Ron Dennis has played down suggestions McLaren's relationship with Fernando Alonso is once again ...
Susie Wolff slams ‘all-female F1′ series idea
Susie Wolff slams ‘all-female F1′ series ideaMar.29 (GMM/Inautonews.com) Susie Wolff has slammed suggestions an all-female version of formula one should be ...
Honda relying more on McLaren now – Boullier
Honda relying more on McLaren now – BoullierMar.29 (GMM/Inautonews.com) McLaren and Honda are working hard to make their new works collaboration gel. Back together in 2015 ...
Ecclestone regrets letting Manor return
Ecclestone regrets letting Manor returnMar.29 (GMM/Inautonews.com) Manor appears to have lost the backing of Bernie Ecclestone, the most powerful man in formula ...
Rosberg denies ‘blocking’ Hamilton
Rosberg denies ‘blocking’ HamiltonMar.29 (GMM/Inautonews.com) Nico Rosberg protested his innocence on Saturday, amid suspicions he 'blocked' teammate Lewis ...
Boss plays down ‘naughty’ Rosberg-Hamilton move
Boss plays down ‘naughty’ Rosberg-Hamilton moveMar.28 (GMM/Inautonews.com) Toto Wolff on Saturday played down suggestions the tension between Mercedes' drivers could be set to ...
Hamilton asked FIA to explain Alonso crash – report
Hamilton asked FIA to explain Alonso crash – reportMar.28 (GMM/Inautonews.com) Lewis Hamilton played an unusually forceful role earlier this weekend in the drivers' FIA briefing, ...
Alonso upbeat despite Ferrari resurgence
Alonso upbeat despite Ferrari resurgenceMar.28 (GMM/Inautonews.com) McLaren-Honda's all-champion driver lineup is putting a brave face on its situation. As in ...
‘No change’ after Pirelli’s China buyout – Hembery
‘No change’ after Pirelli’s China buyout – HemberyMar.28 (GMM/Inautonews.com) Pirelli's F1 project is "business as usual" despite the EUR 7 billion takeover of the historic ...
Malaysia not ruling out night race
Malaysia not ruling out night raceMar.28 (GMM/Inautonews.com) Malaysia is looking into switching to a night race format in the future. Organisers of the now ...
Schumacher’s stepbrother on Germanwings passenger list
Schumacher’s stepbrother on Germanwings passenger listMar.28 (GMM/Inautonews.com) Michael Schumacher's step-brother was on the passenger list of the ill-fated Germanwings flight, it ...
Read more automotive news


2015 Geneva Motor Show Coverage

bmw x5 xdrive40e shanghai motor show 1
BMW_M135i_3dr
Mercedes-Benz C-Class Estate AMG Line by Brabus tuning 1
2015 Dodge Durango RT 1
2016 Buick Enclave Tuscan Edition 1
2016 kia optima 1
Mitsubishi ASX 2,2 Diesel AT Instyle 4WD 01
BMW 2-Series Active Tourer 218d 01
Alpina B5 Bi-Turbo and B6 Bi-Turbo Edition 50 1
lamborghini-aventador-crash-china-11
2015 toyota rav4 hybrid 1
30-jahre-m5-for-sale-4-1050x788

More automotive from inautonews
BMW is getting ready to officially present the new X5 xDrive40e during the 2015 Shanghai Motor Show, next month. The BMW X5 plug-in hybrid, or the xDrive40e as it has been officially named, will be officially introduced at the 2015 Shanghai Motor Show, next month, and the images posted below stand ...
read more
Inautonews Editors Section
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD The Mitsubishi ASX can be called just about anything except for “new” and this is the word we are looking for because the company seems to have ...
Test Drive – BMW 2-Series Active Tourer 218d
Test Drive – BMW 2-Series Active Tourer 218dIn an attempt to keep production costs low and to go ahead with its times, the 2-Series Active Tourer is the first vehicle made by BMW with a ...
Test Drive: BMW 225i Active Tourer
Test Drive: BMW 225i Active TourerOne word of advice from the very beginning – if you’re a BMW purist that believes the blue-white logo has nothing in common with front wheel ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Mercedes-Benz cars in two separate campaignsMercedes-Benz has recently issued two separate recall campaigns which are covering a total of ... Recall roundup: Three separate campaigns announced by FordFord has issued three separate recall campaigns which are affecting approximately 220,000 vehicles ...
Safety Section