Subaru of America, Inc. Reports Positive Sales for September image

Showing no slow down in momentum for car maker, Subaru of America, Inc., the company announced today that it had yet another sales increase for the month of September. The company attributes its continuing success to strong sales for the newly redesigned 2010 Subaru Outback and Legacy models.

The company sold 14,593 units in September 2009 versus 14,491 units in September 2008, resulting in a 1-percent gain year-over-year and a 10-percent gain year-to-date with 158,421 units sold in 2009 versus 143,789 units sold in 2008.

Sales for the Subaru Outback for the month of September were up 63-percent, while sales for the Subaru Legacy were up 24-percent.

“This has been a breakout year for us in terms of brand awareness and consistent sales success,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “We are in the midst of a successful launch of 2010 Subaru Outback and Legacy models, which along with our Forester, are helping us buck the industry trends. We are on a record sales pace and I am confident that we will continue to be considered a top choice among car buyers.”

            Sep-09  Sep-08  % chg   YTD Sept-09  YTD Sept-08  % chg
  Legacy     2,762   2,228    24%     21,298       17,705      20%
  Outback*   4,268   2,620    63%     34,023       35,179      -3%
  Impreza    2,366   4,098   -42%     37,360       37,142       1%
  Forester   4,839   4,804     1%     60,441       44,695      35%
  Tribeca      358     741   -52%      5,299        9,067     -42%
  Total**   14,593  14,491     1%    158,421      143,788      10%

  * Includes Legacy Wagon
  **2008 total does not include 1 Baja sale in 2008