Subaru of America October Sales Up 41-Percent image

Subaru of America, Inc. announced record-breaking October sales. The company not only had its best October sales ever, but also had its best October sales for the Subaru Forester, Legacy and Outback models.

The Company sold 18,169 units in October 2009 versus 12,917 units in October 2008, resulting in a 41-percent gain year-over-year. Subaru had a 13-percent gain year-to-date with 176,590 units sold in 2009 versus 156,706 units sold in 2008.

Sales for the following models broke all previous October records: the Subaru Forester had a 13-percent sales increase, the Subaru Legacy had a 112-percent sales increase and the Subaru Outback had a 175-percent sales increase.

           Oct-09  Oct-08  %chg  YTD Oct-09  YTD Oct-08  %chg
Legacy      3,254   1,538   112%     24,552      19,243    28%
Outback     6,451   2,348   175%     40,474      37,527     8%
Impreza     3,049   2,891   -22%     40,409      41,033    -2%
Forester    5,169   4,558    13%     65,610      49,253    33%
Tribeca       246     581   -58%      5,545       9,648   -43%
Total**    18,169  12,917    41%    176,590     156,706    13%

  **2008 total does not include 2 Baja sales in 2008

“The launch of our Legacy and Outback products is gaining momentum and helping to fuel record sales, while the record breaking success of Forester continues,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “On top of that the 2010 Subaru Outback received the MOTOR TREND Sport/Utility of the Year Award, making us the first brand with back to back winners of this award. Given this powerful momentum we expect our strong sales results to continue.”

“Subaru products represent the best all-around package in the auto industry today, because of their AWD capability, top safety pick designations by the Insurance Institute of Highway Safety (IIHS) and significantly lower cost of ownership,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “In addition, the Subaru Outback and Forester models offer customers all of the utility of an SUV, but with the fuel economy of a passenger car.