Subaru’s top marketer said that the automaker’s US sales will reach 500,000 units by 2015, thanks to the new models, increasing industry volumes and extra production capacity.
Subaru’s sales for 2013 are expected to range between 410,000 and 420,000 vehicles, but the automaker could easily sell with 10,000 or even 20,000 more vehicles if it increases manufacturing capacity, according to Dean Evans, chief marketing officer of Subaru of America.
Subaru has a plant in Japan and another one in Lafayette, Indiana, which will be upgraded in 2016 when the automaker will add production of its Impreza compact.
“Our only wall is the wall of production capacity,” Evans said at an Automotive News marketing seminar.
Evans added that the company will increase the measured media spending in 2014 to $300 million, after last year it spent $190.5 million, according to Kantar Media. In 2012 Subaru sold in the US a record 336,441 units and during the first eight months of this year sales increased 29% to 281,652 units compared with the same period last year.
Sales have increased this year thanks to the new XV Crosstrek, the BRZ and the redesigned Forester. During the third quarter of 2014 the automaker will release the revamped Outback wagon and the Legacy sedan.