Subaru reaches new fiscal year record image

Fuji Heavy Industries Subaru unit has announced it achieved record sales in the US, Canada, and China managing a new record in fiscal year 2014 – April 2013 – March 2014.

Subaru, which not long ago struggled and even gave up its legendary WRC team, has seen a powerful rebound thanks to strong sales in its main foreign market – North America. Its US sales have now tallied six consecutive years of growth and five of record sales – reaching for fiscal year 2014 a total of 444,544 cars – up significantly, by 27.6%. March was the all time best month on record – with 44,479 units delivered.

The most popular models proved to be its SUVs – the Outback and Forester, which accounted each for passing the 100,000 mark – the first sold 118,874 units (+0.2%) while the Forester – which received last March an all new generation, went on to jump 71.0% to reach 137,838 vehicles. The Subaru XV version accounted though for the biggest growth, up 230.9% to 59,906 units.

Canada, with its long winter is also a fertile ground for selling all-wheel drive vehicles, so Subaru’s record here shouldn’t be a surprise – it was up 22% for a second consecutive fiscal year record, with a tally of 38,126 units. Again, the Forester (+65.7%) and the XV model (+91.2%) were the principal growth drivers.

China, the world’s biggest auto market is slowly but steadily becoming a very important market for Subaru’s models, which posted a new sales record locally, up 38.1% to 58,075 units. Again, the Forester and XV models were the main attractions – up 52.0% (34,971 cars) and 39.5% to 13,836 deliveries.