The Subaru WRX STi and Subaru Impreza won’t be offered in the UK starting next year.
Although an all-new Impreza was launched in Japan and the U.S. last year, a company spokesman told Auto Express the low demand for these cars in the UK doesn’t justify the import of the new model. “The new Impreza has been under evaluation in the UK for 12 months, but the decision has been taken not to bring that car to the UK because of insufficient demand,” the spokesman told Auto Express.
This means the high-performance version of the Impreza, the Subaru WRX STi, will also be absent from the brand’s UK line-up from 2013. At the introduction of the third-generation Impreza in 2007, Subaru split the Impreza and WRX STi nameplates into two separate models. In recent years demand has fallen as the performance model can no longer compete with more modern rivals.
The Subaru spokesman said the company has no plans to import more WRX STi models in the UK after the current stock sells out. He added the stock should last until early summer next year. Subaru will focus its UK efforts on the XV, new Forester and Outback SUVs, as well as the BRZ sports car, the spokesman added.