/ Motorsport / Subway could become F1 sponsor – report

Subway could become F1 sponsor – report

Linked In Share

Apr.14 (GMM/Inautonews.com) American chain Subway could be the next sponsor to enter formula one, according to F1 business journalist Christian Sylt.

Zak Brown, an F1 sponsorship guru who manages the sandwich giant’s motor sport portfolio, told the Telegraph newspaper that F1 and Subway are a “perfect fit”.

“I took the Subway chief marketing officer to meet Bernie (Ecclestone) in Montreal last year, and I would say they have been exploring it for a year,” said Brown.

“They (Subway) are all about the consumer, they are massive media buyers so they would look at a sport and see if it stacks up from a media point of view and formula one does,” he added.

Brown suggested that, for its F1 foray, Subway could emulate its Nascar strategy in sponsoring “a team, an event and a driver”.

by Mircea Serafim (my Google+) - Monday, April 14th, 2014 - filed under Motorsport. Image credit: .
Linked In Share
Related Articles


Discuss: Subway could become F1 sponsor – report

Leave a Reply
















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Test drive: Dacia Duster 1.5 dCi 110 hp 4×4
Test drive: Dacia Duster 1.5 dCi 110 hp 4×4Just take a look at our European monthly sales news to see how the Renault Group fares and then just dig a little deeper to find ...
First Lamborghini Countach to sell for over $1m
First Lamborghini Countach to sell for over $1mThe first ever Lamborghini Countach to sell for over 1 million USD has managed to find a new owner at the Bonhams auction ...
[VIDEO] Lamborghini Gallardo hits 400 km/h than ignites itself
[VIDEO] Lamborghini Gallardo hits 400 km/h than ignites itselfAnother spectacular incident involving the Lamborghini Gallardo has been recorded once again and this time we are talking about a ...
Lamborghini Gallardo crashes, catches fire, driver abandons it
Lamborghini Gallardo crashes, catches fire, driver abandons itThe driver of a Lamborghini Gallardo has managed to crash the Italian supercar after losing control of the wheel near the George ...
Bentley SUV spied
Bentley SUV spiedThe Bentley SUV, in its close to production version, has been recently spied, for the very first time, while it was being tested ...
2015 Fiat Doblo / Ram ProMaster City spied
2015 Fiat Doblo / Ram ProMaster City spiedThe 2015 Fiat Doblo / Ram ProMaster City has been recently caught on camera by our spy photographers while it was being tested ...
[VIDEO] Mercedes-Benz AMG GT spied on the Ring
[VIDEO] Mercedes-Benz AMG GT spied on the RingMercedes-Benz has taken the upcoming AMG GT to the Nurburgring where the sports car has been recently tested out. In between ...
Kia starts producing the Soul EV
Kia starts producing the Soul EVThe South Korean based automaker Kia has announced the production start of the new Soul EV. The new Kia Soul EV has recently hit ...
[VIDEO] Citroen C4 Cactus gets new promo
[VIDEO] Citroen C4 Cactus gets new promoCitroen has released a new promotional video with the recently unveiled C4 Cactus which is quite hilarious. Car manufacturers ...
[VIDEO] 2015 Toyota Aygo – invisible driver prank
[VIDEO] 2015 Toyota Aygo – invisible driver prankToyota has released a new video with the new generation of the Aygo which is basically a prank and probably one of the best ones ...
Nissan Pulsar Nismo planned
Nissan Pulsar Nismo plannedThe Japanese based automaker Nissan is planning to introduce a hot Nismo version of the recently unveiled Pulsar. The Nissan ...
[VIDEO] See Jay Leno test the Volvo V60 Polestar on Top Gear’s track
[VIDEO] See Jay Leno test the Volvo V60 Polestar on Top Gear’s trackOne of the most famous petrol heads out there, Jay Leno, is the subject to a new video in which he can be seen driving the Volvo ...
JLR to create new Special Operations division, will battle AMG and M
JLR to create new Special Operations division, will battle AMG and MThe British based automaker Jaguar Land Rover is planning to introduce a new Special Operations division which will have the ...
[VIDEO] Koenigsegg Agera R vs. Porsche 918 Spyder vs. McLaren 650S
[VIDEO] Koenigsegg Agera R vs. Porsche 918 Spyder vs. McLaren 650SThree of the fastest accelerating supercars on the planet have been recently pinned against each other and there is actually no ...
Volkswagen Beetle Cabrio gets tuned by ABT
Volkswagen Beetle Cabrio gets tuned by ABTABT has officially introduced its new aftermarket package aimed towards the Volkswagen Beetle Cabrio, which is adding some pretty ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Test_Drive_Dacia_Duster175711151_HDR
lamborghini countach 1
Spy-Shots of Cars
Spy-Shots of Cars
Volkswagen Beetle Cabrio gets tuned by ABT 1
JMS and Piecha unveil the Avalange GT-R body kit for Mercedes SL 1
Lotus LMP P1 01 race car 1
Mercedes-Benz A-Class gets updated by Wald International 1
Halloween-inspired Lamborghini Aventador for sale 1
Renault Megane RS 275 Trophy joins the Gumball 3000 1
Ford_Mustang_2005
matte purple metallic wrapped Corvette Stingray 1

More automotive from inautonews
Just take a look at our European monthly sales news to see how the Renault Group fares and then just dig a little deeper to find out that a big part of the growth is sustained by the double-digit increases made by the Dacia brand. Want to know one of its main assets – here it is the refreshed ...
read more
Inautonews Editors Section
Car investment – which are the next classics?
Car investment – which are the next classics?Some prefer the stock exchange, others buy gold and some invest in properties, but there is a small group of people who prefer to try their luck with ...
Where brand new cars go to die
Where brand new cars go to dieHundreds of millions of brand new cars are left to rust in huge parking lots all over the globe after no one wants to buy them. The 2014 world ...
Trendy cars for this summer
Trendy cars for this summerSummer is just around the corner and the inautonews.com team is presenting you with some of the hottest convertibles money can buy these ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Chrysler vehicles for corrosion problemsThe Chrysler Group has issued a recall for more than half a million of its sport utility vehicles ... Recall roundup: Several Toyota and Lexus vehicles in AustraliaToyota and Lexus have announced a recall for several models in Australia because of a problem with ...
Safety Section