Success in China seen critical for new strategy at VW image

As Volkswagen AG’s CEO Martin Winterkorn is preparing to unveil to the company’s investors and officials the new “Future Tracks” growth strategy, China seems to become an ever more important market.

According to Volkswagen, its current strategy, named “Strategy 2018”, set the goal of achieving first place in global sales, but also profitability or customer satisfaction – by 2018. Now, as the company is confident it can achieve its goal at least in the designated time frame, the top brass prepare the next period, from 2018 to 2025 – with the business plan covering it called “Future Tracks”.

“China will be an integral part of Future Tracks,” Winterkorn said at a VW media event during the Beijing motor show.

VW’s Chief Executive Officer, based on the sales its brands (VW, Bentley, Porsche, Audi, Skoda, etc.) achieved in 2013 is also confident that in 2014 the group will manage to achieve and beat the 10 million units sales goal actually set for 2018 – four years earlier.

As China grew last year by 14% to achieve wholesale automotive deliveries (including buses and trucks, not just cars) of 21.98 million vehicles, Volkswagen as a group expects this year to sell a record 3.5 million units locally – up from 3.27 million in 2013.

Via Automotive News Europe