/ Celebrities, Chrysler, Industry, News, Videos / Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

Linked In Share
Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

They say even bad publicity is good publicity, which could be the deal here for Chrysler after their Super Bowl commercial featuring Bob Dylan narrating a patriotic spot for the redesigned 200 sedan spawned a heated debate among fans.

The commercial was run in the third quarter of yesterday’s game, won by the Seattle Seahawks in a demolishing 43-8 score against the Denver Broncos. Immediately, the popular social network Twitter was the debate scene, with people wondering why an Italian company, Chrysler’s now parent Fiat was doing a patriotic ad; whether Dylan sold out and even whether Chrysler diminished the message by hiring a singer who spoke against the Vietnam war.

“He’s someone who has confounded expectations for 50 yrs. Why anyone expects him to embody their squishy idealism is beyond me,” tweeted Seth Mnookin, a Vanity Fair writer who teaches at Massachusetts Institute of Technology.

“So let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone,” Dylan says. “We … will build … your car.”

Even though some consumer reactions were negative, according to Edmunds.com, which tracks online response, Chrysler’s ad prompted some customers to take a look at the car. Still, while consideration of the Chrysler 200 more than doubled during the ad – other automakers, like Kia (with its beautiful Matrix spoof) and Maserati, enjoyed much bigger customer reactions.

Via Bloomberg

by Aurel Niculescu (my Google+) - Monday, February 3rd, 2014 - filed under Celebrities, Chrysler, Industry, News, Videos. Image credit: .
Linked In Share
Related Articles
200 2014 ad super bowl


Discuss: Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

[VIDEO] Euro NCAP: 5 stars for the Mercedes-Benz V-Class and Nissan X-Trail
[VIDEO] Euro NCAP: 5 stars for the Mercedes-Benz V-Class and Nissan X-TrailThe new generation of the Nissan X-Trail, along with the Mercedes-Benz V-Class, have scored a total of 5 stars at the latest Euro ...
[VIDEO] Euro NCAP: Citroen C4 Cactus scores 4 stars
[VIDEO] Euro NCAP: Citroen C4 Cactus scores 4 starsThe Citroen C4 Cactus, the newest edition to the European range of the company, has managed to score just four stars during the ...
Mercedes-Benz MLE facelift spied
Mercedes-Benz MLE facelift spiedAn updated version of the Mercedes-Benz MLE has been caught on camera while it was being tested out on the famous German track, ...
Honda Civic Type R caught on camera
Honda Civic Type R caught on cameraThe upcoming hot hatch made by Honda, the Civic Type R, is currently being tested out in Southern Europe and it is getting ready ...
Who’s going to steal the spotlights at the Paris Motor Show?
Who’s going to steal the spotlights at the Paris Motor Show?Marred by all the financial data and business strategy games we’ve been telling you about, you might be expecting just as ...
Facelifted Porsche Cayman spy shots
Facelifted Porsche Cayman spy shotsThe facelifted version of the Porsche Cayman has been caught on camera at the Nurburgring where it was being tested out. Porsche ...
Seat Leon ST Cupra spied
Seat Leon ST Cupra spiedA new version of the Seat Leon ST, the Cupra, has been recently spotted out while it was being tested in Germany, near the ...
Volkswagen Passat Alltrack planned
Volkswagen Passat Alltrack plannedVolkswagen has announced its plans to introduce an Alltrack version of the new generation Passat, which will go on sale in ...
Aston Martin Lagonda – new images released
Aston Martin Lagonda – new images releasedThe British based automaker Aston Martin has released a new set of images with the impressive Lagonda, in its final production ...
Honda hits back after F1 delay reports
Honda hits back after F1 delay reportsOct.1 (GMM/Inautonews.com) Honda has apparently hit back at rumours its 2015 F1 programme is facing delays. Italy's Autosprint ...
Sauber and de Silvestro split – report
Sauber and de Silvestro split – reportOct.1 (GMM/Inautonews.com) Simona de Silvestro's road to formula one appears to have ended. Until now, the 25-year-old female ...
Seat milestone: 5 million Ibizas produced and 30th anniversary of the model
Seat milestone: 5 million Ibizas produced and 30th anniversary of the modelThe Spanish based automaker Seat is currently planning a double celebration of the popular Ibiza with 5 million models produced ...
McLaren P1 Lime Green spotted in China
McLaren P1 Lime Green spotted in ChinaA Lime Green finished McLaren P1 has been recently spotted while cruising the streets in China and attracting a lot of ...
Ford also turning the heavy-duty pickup trucks to aluminum
Ford also turning the heavy-duty pickup trucks to aluminumThe top-selling F-Series pickup truck has a new generation that will hit dealer lots late this year, with the primary novelty ...
Dacia Sandero Midnight Edition introduced in the UK
Dacia Sandero Midnight Edition introduced in the UKDacia has recently introduced a new special edition of the popular Sandero, the so-called Midnight Edition, in the United ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
Spy-Shots of Cars
005-2016-mazda-mx5-miata-1
Spy-Shots of Cars
Spy-Shots of Cars
Lagonda
lime green mclaren p1 1
dacia sandero midnight 1
2015 Honda CR-V United States 1
Chevrolet Camaro SS tuning gme exclusive 1
fiat 500 camouflage
Citroen-C3-XR-1

More automotive from inautonews
The new generation of the Nissan X-Trail, along with the Mercedes-Benz V-Class, have scored a total of 5 stars at the latest Euro NCAP crash tests. If you are looking into the new Mercedes-Benz V-Class and safety is one major concern, don’t worry, because the model has scored a maximum of 5 ...
read more
Inautonews Editors Section
Test Drive: Honda Civic Tourer 1.8 Executive MT
Test Drive: Honda Civic Tourer 1.8 Executive MT The new generation of the Honda Civic, has added, for the first time ever, an estate version, which is aimed towards families who aren’t exactly ...
Test Drive: Mercedes-Benz SLK 250 AT
Test Drive: Mercedes-Benz SLK 250 AT The new generation of the Mercedes-Benz SLK has been introduced back in 2010 and production began one year later. The roadster has seen the public ...
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATIC
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATICThe off-road adventure for Mercedes started in America back in 1997 with the introduction of the original M-Class generation. The model was notable ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety [VIDEO] Euro NCAP: 5 stars for the Mercedes-Benz V-Class and Nissan X-TrailThe new generation of the Nissan X-Trail, along with the Mercedes-Benz V-Class, have scored a total ... [VIDEO] Euro NCAP: Citroen C4 Cactus scores 4 starsThe Citroen C4 Cactus, the newest edition to the European range of the company, has managed to ...
Safety Section