/ Celebrities, Chrysler, Industry, News, Videos / Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

Linked In Share
Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

They say even bad publicity is good publicity, which could be the deal here for Chrysler after their Super Bowl commercial featuring Bob Dylan narrating a patriotic spot for the redesigned 200 sedan spawned a heated debate among fans.

The commercial was run in the third quarter of yesterday’s game, won by the Seattle Seahawks in a demolishing 43-8 score against the Denver Broncos. Immediately, the popular social network Twitter was the debate scene, with people wondering why an Italian company, Chrysler’s now parent Fiat was doing a patriotic ad; whether Dylan sold out and even whether Chrysler diminished the message by hiring a singer who spoke against the Vietnam war.

“He’s someone who has confounded expectations for 50 yrs. Why anyone expects him to embody their squishy idealism is beyond me,” tweeted Seth Mnookin, a Vanity Fair writer who teaches at Massachusetts Institute of Technology.

“So let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone,” Dylan says. “We … will build … your car.”

Even though some consumer reactions were negative, according to Edmunds.com, which tracks online response, Chrysler’s ad prompted some customers to take a look at the car. Still, while consideration of the Chrysler 200 more than doubled during the ad – other automakers, like Kia (with its beautiful Matrix spoof) and Maserati, enjoyed much bigger customer reactions.

Via Bloomberg

by Aurel Niculescu (my Google+) - Monday, February 3rd, 2014 - filed under Celebrities, Chrysler, Industry, News, Videos. Image credit: .
Linked In Share
Related Articles
200 2014 ad super bowl


Discuss: Super Bowl 2014: Chyrsler’s Bob Dylan ad triggers mixed feelings [video]

Leave a Reply


















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Ferrari team no longer ‘excellent’ – Briatore
Ferrari team no longer ‘excellent’ – BriatoreApr.9 (GMM/Inautonews.com) While Ferrari's global brand remains strong, the health of the Maranello based formula one team is ...
Marussia no longer owned by Russian supercar maker
Marussia no longer owned by Russian supercar makerApr.9 (GMM/Inautonews.com) F1 team Marussia has split with its Russian supercar maker owner. The sports arm of the Russian news ...
Even ‘genius’ will not close gap to Mercedes – Marko
Even ‘genius’ will not close gap to Mercedes – MarkoApr.9 (GMM/Inautonews.com) Reigning world champion team Red Bull is hoping to be "at least within reach" of dominant Mercedes in ...
Bahrain ‘bland’ until late safety car – Marko
Bahrain ‘bland’ until late safety car – MarkoApr.8 (GMM/Inautonews.com) Dr Helmut Marko is not convinced Sunday's Bahrain grand prix was a F1 thriller. After all the ...
Haas still unsure of 2015 F1 entry
Haas still unsure of 2015 F1 entryApr.8 (GMM/Inautonews.com) Gene Haas has revealed he is yet to be notified officially that he will be let in as F1's newest team ...
[Video] A Nissan GT-R gets bested by a Turbo Trabant
[Video] A Nissan GT-R gets bested by a Turbo TrabantYou all know who the Nissan GT-R R35 is – a well-versed Japanese supercar, boasting 530 hp and 612 Nm to all four wheels. Well, ...
BMW 740Li xDrive Horse Edition announced for Beijing
BMW 740Li xDrive Horse Edition announced for BeijingBMW has announced its plans to introduce a limited edition of the 7-Series, the Horse Edition, this month, during the 2014 ...
China: March sales go up 9%
China: March sales go up 9%While the state-backed China Association of Automobile Manufacturers will release monthly sales later on, we already have the ...
Two Honda Concept cars announced for Beijing
Two Honda Concept cars announced for BeijingThe 2014th edition of the Beijing Motor Show will see the debut of two brand new Honda concept cars. The Japanese based car ...
US: safety group asks NHTSA to probe Chevy Impala’s airbags
US: safety group asks NHTSA to probe Chevy Impala’s airbagsThe Center for Auto Safety, an auto safety group, has asked the National Highway Traffic Safety Administration to probe whether ...
Ford S-Max Vignale Concept officially unveiled
Ford S-Max Vignale Concept officially unveiledThe Ford S-Max Vignale Concept has been officially unveiled during the Milan Design Week, in Italy. Ford’s one-off MPV ...
Audi previews Q4 with design sketches
Audi previews Q4 with design sketchesAudi has released the first design sketches with the upcoming Q4 crossover, which will be officially presented to the public ...
Chevy’s Stingray Corvette to come with 8 speed automatic
Chevy’s Stingray Corvette to come with 8 speed automaticWe are currently seeing an expansion on the gears of the new transmissions – especially the automatic ones. While Porsche even ...
Russia: Datsun on-DO is a first-gen Dacia Logan
Russia: Datsun on-DO is a first-gen Dacia LoganThe first generation of the Dacia / Renault Logan has recently came to life once more with different badges on its body and some ...
Ferrari LaFerrari spotted in Munich
Ferrari LaFerrari spotted in MunichA red example of the very impressive Ferrari LaFerrari has been recently spotted in Munich, Germany, where the red beast has ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

BMW 740Li xDrive Horse Edition 1
Ford S-Max Vignale Concept 1
audi q4 1
datsun on-do 1
ferrari laferrari munich 1
mclaren p1 azure blue 1
2015 Fiat 500 1
Mansory SLR Renovatio 1
Peugeot Exalt Concept 3
bean_atkinson_sls
esteban-gutierrez-crash-bahrain1
2011-lamborghini-gallardo-lp560-4-spyder-crash switzerland 1

More automotive from inautonews
You all know who the Nissan GT-R R35 is – a well-versed Japanese supercar, boasting 530 hp and 612 Nm to all four wheels. Well, it turns out that a Trabant can smoke it on the quarter mile run. You’re going to ask – unless you’re a true car aficionado – who in the Lord’s name is this ...
read more
Inautonews Editors Section
Do you have £200,000? Then you can have the trip of a (hazardous) lifetime
Do you have £200,000? Then you can have the trip of a (hazardous) lifetimeAre you tired of the ever-boring home to work commute? Well, if you’re the adventurous type and can afford the paycheck, the world's most hazardous ...
Check out the everyday cars of St. Moritz – photo gallery
Check out the everyday cars of St. Moritz – photo gallerySt. Moritz is the oldest winter holiday destination in the world – and on the same time it is probably the most expensive ski resorts in the ...
Test Drive: Renault Captur 0.9 – TCe 90 – fast review
Test Drive: Renault Captur 0.9 – TCe 90 – fast review After we’ve tested almost all Renault Captur models, we decided to check out the 3-cylinder engine - 898 cc 66kw (90 hp) model. Why we’ve ...

Editors Section
Inautonews Editors Section
2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video] 2009 safest cars Euro NCAP

Latest in Safety US: safety group asks NHTSA to probe Chevy Impala’s airbagsThe Center for Auto Safety, an auto safety group, has asked the National Highway Traffic Safety ... Recall roundup: Almost half a million Ford vehiclesThe North American based automaker Ford has recently issued two separate recalls for almost half a ...
Safety Section