Super Bowl XLVIII is coming this Ferburay 2nd and the automakers are gearing up towards rocking the audience with their usually witty and interesting commercials. We have for you now the Kia offering, which summons Laurence Fishburne to reprise his Matrix role.
So, here comes Morpheus in this year’s minute and a half long ad that pretty much makes up for last year’s minute of fail known as “Space Babies.” And the celebrated actor does not disappoint. And his Morpheus reprisal, complete with lines directly parodying quotes from the first “Matrix” film, is only the start of the awesomeness!
After convincing a couple to take KIA’s new entry into the luxury market, the K9000, for a spin, Fishburne/Morpheus first extols all the virtues of the car in speech, and then he launches into a full-throated (and yes, overdubbed) operatic ballad, thus that the motorists and we, the viewers, can know “what luxury sounds like.”
The ad features a few other subtle “Matrix” references, such as two men wearing identical suits and sunglasses and a bending spoon, but even those who have never seen any of those celebrated films will get a kick out of this ad. It’s a win, KIA – well done!