/ News, Volkswagen / Super Bowl : VW Releases Its Ad on YouTube

Super Bowl : VW Releases Its Ad on YouTube

Linked In Share
Super Bowl : VW Releases Its Ad on YouTube

Yesterday, January 28th, VW revealed its 60-second Super Bowl ad ‘Get In. Get Happy’ on the company’s YouTube channel.

“The Big Game presents an unparalleled creative opportunity to represent the Volkswagen brand,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc. “We’re excited to reveal this year’s campaign, ‘Get In. Get Happy.’, which is designed to bring a jolt of happiness to viewers’ daily lives.”

VW has already accustomed its viewers with funny and creative commercials such is the one featuring the ‘mini’ Darth Vader or the one with the adorably obese dog. This year’s Super Bowl ad features a man who manages to brighten his dreary coworkers and boss with his positive attitude and inexplicable Caribbean accent.

“With ‘Get Happy,’ we set out to create a lighthearted and energetic ad to represent the positive energy and sunny disposition that only the Beetle and Volkswagen can deliver,” said Mike Sheldon, CEO, Deutsch LA, Volkswagen of America’s creative Agency of Record.

Opinions about this ad are divided, some considering the commercial as being racist and questioning the automaker’s decision to make a Minnesotan man speaking with a Jamaican accent.

“I don’t like it at all,” he said. “It’s like blackface with voices,” said New York Time’s columnist Charles Blow.

by Ana Cezara Savin (my Google+) - Tuesday, January 29th, 2013 - filed under News, Volkswagen. Image credit: .
Linked In Share
Related Articles
ad super bowl vw youtube


Discuss: Super Bowl : VW Releases Its Ad on YouTube

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Ferrari LaFerrari XX rendering
Ferrari LaFerrari XX renderingNew renderings with the upcoming flagship track-only supercar, the Ferrari LaFerrari XX, have hit the web recently. Ferrari is ...
Recall roundup: New-gen Mazda6
Recall roundup: New-gen Mazda6The new generation of the Mazda6 is the subject of a recall in the United States because of the faulty tire pressure monitoring ...
McLaren P1 for sale in the U.S. after not being good enough for its owner
McLaren P1 for sale in the U.S. after not being good enough for its ownerA yellow example of the McLaren P1 is currently being offered for sale in the United States as its owner is looking forward of ...
[VIDEO] Mercedes-Benz GLC spied
[VIDEO] Mercedes-Benz GLC spiedThe brand new Mercedes-Benz GLC has been caught on camera recently while it was being tested out, on the track. Mercedes-Benz ...
2016 Fiat 500X to be launched next year
2016 Fiat 500X to be launched next yearFiat will be introducing the 2016 500X in the United States next year, when the model in question is believed to start from ...
2016 Porsche 911 Turbo leaked
2016 Porsche 911 Turbo leakedThe updated version of the Porsche 911 Turbo has recently leaked out, ahead of its public debut which should take place next ...
[Video] Elon Musk could step down as Tesla’s CEO in just four years
[Video] Elon Musk could step down as Tesla’s CEO in just four yearsThe US electric carmaker Tesla Motors has been the investor’s sweetheart since its initial public offering back in 2010 and ...
[VIDEO] Take a closer look at the Audi Prologue Concept
[VIDEO] Take a closer look at the Audi Prologue ConceptA new video is showing the Audi Prologue Concept in the real world being driven on the streets. One of the most important ...
Ford Mustang Shelby GT350 Convertible looks great
Ford Mustang Shelby GT350 Convertible looks greatThe Ford Mustang Shelby GT350 Convertible is looking even better than the model already unveiled in Los Angeles. The first ...
Mitsubishi Mirage Sedan going to the U.S.
Mitsubishi Mirage Sedan going to the U.S.Mitsubishi will be introducing the Mirage Sedan in the United States in the near future. The Japanese based automaker Mitsubishi ...
Bill Ford and KPMG forecast a spectacular transformation of the transportation sector
Bill Ford and KPMG forecast a spectacular transformation of the transportation sectorWhile many executives don’t look beyond their spreadsheets with current and upcoming sales, the top executives and the best ...
US: AAA says motorists are paying gas at a four-year-low
US: AAA says motorists are paying gas at a four-year-lowHere’s a cheerful holiday news for the 41.3 million Americans who are getting ready to travel over the course of the upcoming ...
Official – SsangYong Tivoli compact crossover announced
Official – SsangYong Tivoli compact crossover announcedSsangYong has officially announced its plans to introduce a new compact crossover, called the Tivoli. Nissan has opened a new ...
US: November sales seen growing on lower gas prices and incentives
US: November sales seen growing on lower gas prices and incentivesAccording to analysts and forecasters, this year’s November might bring the best sales for the month since 2001 – with one ...
2015 Nissan GT-R was launched in Japan
2015 Nissan GT-R was launched in JapanThe 2015 Nissan GT-R has been launched in Japan where the model has received a lot of tweaks. Nissan has been upgrading the GT-R ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Ferrari LaFerrari XX 1
2016 porsche 911 turbo 1
ford mustang shelby gt350 convertible 1
SsangYong Tivoli 1
porsche macan s diesel techart tuning 1
skoda fabia customizable dashboard 1
Subaru Forester tS 1
audi rs6 avant tuning vilner 1
hyundai grand i10 1
mclaren p1 china 1
ferrari 458 italia crash santiago chile 1
Mercedes-Benz C-Class AMG-Line by Brabus 1

More automotive from inautonews
New renderings with the upcoming flagship track-only supercar, the Ferrari LaFerrari XX, have hit the web recently. Ferrari is planning to introduce a track-only supercar based on the impressive LaFerrari but until we will find out how it will look like exactly, renderings like the ones posted ...
read more
Inautonews Editors Section
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...
Test Drive: Mercedes-Benz SL400
Test Drive: Mercedes-Benz SL400 The Mercedes-Benz SL is currently in its sixth generation and since the company has released a new entry-level, the SL400, which is basically the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: New-gen Mazda6The new generation of the Mazda6 is the subject of a recall in the United States because of the ... Japan: ministry establishes Takata airbag task forceThe country’s transport ministry decided to build a special team that would deal with the ...
Safety Section