Although according to paint provider PPG Industries white is the most popular color among the US auto buyers, a recent study conducted by the used-car-shopping site iSeeCars indicates there’s a sizeable rift between the sexes when it comes to choosing car colors, with men being more expressive in that regard.
Male shoppers indicated a 12.3 % higher preference for red cars than women, followed by orange at 11.8 % and black at 9.6 %. It should come as no surprise that all three were cited as being among the most popular hues for sports cars. Women, on the other hand, seem to prefer more conservative and “richer” looking cars, being 9.2 % more likely to prefer a vehicle painted silver than their male counterparts, followed by brown at 9.1 % and gold at 7.3 %. All are noted in the study as being common color choices for minivans and SUVs.
“These study results could suggest that women are more practical in their choices – for the most part, they may just want to buy a reasonably priced car that safely drives them around,” says iSeeCars co-founder and CEO Phong Ly. “On the other hand, for men, perhaps they may be a bit more idealistic about cars, preferring something that has speed and is fun to drive.”
For those choosing a car with an eye on bottom-line ownership costs, be aware that black cars ($21,719), white cars ($20,026) and brown cars ($20,019) were found to have the highest average used-car prices among colors listed in the study’s results, while green cars ($13,194), beige cars ($14,472), and gold cars ($14,953) had the lowest average used-car listing prices.