The push to develop a driverless car by Google and other manufacturers isn’t a matter of keeping up as much as these vehicles feature much of the technology younger drivers claim they want in their vehicles right now.
According to a recent survey of more than 14,000 drivers in 12 countries, Gen Y customers expressed preference for technologies that are all vital to creating a driverless vehicle.
While there is ongoing debate about the future and safety of driverless cars, Accenture’s research shows that, on average, 90% of the survey respondents have an interest in some autonomous driving options, primarily those related to safety. Some of the features they want include: automatic braking systems that stop the car in an emergency (82%); automatic braking systems that prevent hitting an object (76%); collision-warning systems (72%); fully automatic parking (71%); lane-keeping systems (48%).
“Combined with the increased use of connected vehicle technologies and digital services among consumers in mature markets, the high demand across the emerging world will no doubt speed the development and influence the rollout of next-generation products and services by the global auto industry,” said Luca Mentuccia, global managing director for Accenture’s Automotive practice.
Gen Yers, also known as millennials, are about a third of all U.S. drivers and currently the top target for automakers looking to add new customers. Not only do they appear to be more comfortable with the idea of a driverless car than their older counterparts, in general, technology aimed at making the driving experience more pleasant, such as Internet access, entertainment options, etc., will play a role in their vehicle purchase and force automakers to devote more time and energy to produce better iterations of those products.