Owners of Toyotas reported the fewest problems in this year’s Total Quality index, however Volkswagens scored better in the same survey.
It seems Volkswagen AG knows better to anticipate the customer’s desires.
VW, who also won last year’s survey by the consulting firm Strategic Vision, was followed by Ford Motor Co. and Chrysler Group LLC. “With Total Quality, we factor in all the perceptions. This is ultimately how people think about vehicles and spend money,” Alexander Edwards, president of Strategic Vision, was quoted as saying by the Detroit News.
Even though Toyota had the best scores related to problems in vehicles and their severity, the Japanese carmaker failed to win a top spot in any segment in the 2012 Total Quality survey. 45,390 people who bought cars in the last three months of 2011 took part in the survey. They confirmed that quality has improved dramatically in recent years.
Using the broader total quality measure, Volkswagen won 4 top spots, as the VW Golf hatchback, the Tiguan SUV and the Audi A4 and A8 triumphed in their segments. Other winners were Ford’s Flex and its F-Series trucks, Honda’s Accord Crosstour, Odyssey minivan and the Ridgeline pickup, GM’s Chevrolet Corvette coupe and Chevrolet Volt. Chrysler surprised by ranking third overall, the biggest improvement over the past year by an automaker.