Marking a first time ever event, the SUVs turned into the best-selling segment in Europe last year, outselling the traditional segments, according to an analysis made by JATO Dynamics.
If big cars are leading the way for quite some time now in markets such as the US, SUVs are also on a very steep upward trend in Europe in last years. And finally, this segment has overturned the traditional subcompact and compact segments in the region in 2015, to become the best-selling one. Last year, new passenger car registrations significantly increased by 9.3 percent in Europe, totaling 13,713,526 units. SUVs played a big role in that solid growth, accounting for 3.2 million units, marking a 24 percent rise. Their market share grew from 19.8 percent in 2014 to 22.5 percent in 2015, surpassing the 22.0 percent share of the subcompact segment the and the 20.6 percent of the compact cars.
The best-selling SUVs were the compact ones, which accounted for 40 percent of the total at 1.28 million units. The small SUVs marked impressive results, contributing with almost 38 percent of segment registrations in 2015. Their volume increased by 38 percent over 2014, exceeding, for the first time, the one-million-unit mark with a total of 1.2 million vehicles. In terms of brands, Nissan retained its leading position with more than 376,000 units and 11.8 percent market share, followed by Renault with a 44 percent increase and by Volkswagen in the third position.
After SUVs, the B and C segments occupied the second and third position respectively. The subcompacts accounted for 3.12 million units from the total cars sold in Europe last year, up by 5.8 percent over 2014’s volume. The same growth rate has been marked by the compacts, with Volkswagen Golf keeping its position as the best-selling car in Europe.
Via JATO Dynamics