Tag Heuer Indy 500 chronograph unveiled image

To celebrate 100 years of “The Greatest Spectacle in Racing,” the Swiss watchmaker will produce a special edition.

The limited edition watch is called the Indy 500 Centennial Chronograph. It boasts a grey stylized dial patterned after the famous “Yard of Bricks” start and finish line of the Indianapolis Motor Speedway and a printed “Indy 500″ logo inside the counter.

The tie in with the Indianapolis 500 is a natural one, says the company, because in motorsports, sometimes a fraction of a second determines a race’s victor.

The watch’s dial is inspired by a racecar’s dashboard: a small second at 3 o’clock, a chronograph minutes counter with double hands at 9 o’clock, and a 1/10th of second counter at 6 o’clock.
The date window, which is positioned at 12 o’clock, is flanked by hand-applied indexes, as well as luminescent hands and markers for optimum readability.

A fitting tribute to the 100th anniversary celebration of the world’s largest single-day spectator sporting event, the Indy 500 Centennial Chronograph is available in a limited quantity of 1000 pieces. It is offered on a choice of black rubber strap or polished steel bracelet for about $1650.