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2013 Super Bowl Auto Ads Better Than Last Year?

2013 Super Bowl Auto Ads Better Than Last Year?

This year’s Super Bowl auto commercials are expected to attract even greater audience than last year. The 2012 Super Bowl brought a record number of auto commercials viewers, 111 million people, taking into consideration that automakers spent more on commercials last year than during any other Super Bowl. In 2012, […]

GM negotiating with Facebook to resume paid ads

GM negotiating with Facebook to resume paid ads

General Motors and Facebook are negotiating the return of the automaker as a paid advertiser, eight months after GM stopped running ads on the social networking website. Alan Batey, GM’s interim marketing chief, said at the Detroit motor show that discussions with Facebook officials were ongoing though the automaker had […]