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US: JD Power and MarketShare ally to better cater for automakers


Knowing that finding the exact equilibrium between marketing campaigns and incentive spending could be a tricky business for auto executives, JD Power and marketing analytics company MarketShare have teamed up to bring their support. According to Thomas King, JD Power’s vice president of the Power Information Network, traditionally has been very hard sticking the right balance between the two categories reaching ...
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US: Cadillac getting ready for the glamorous Oscar night [video]
The luxury US brand will showcase its latest advertising strategy during the Oscars broadcast this Sunday with a contemplative commercial that references a Teddy Roosevelt speech – with hints it ...
US Super Bowl sees new auto entrants amid lackluster year
In 2014 no less than eleven auto brands ran commercials during the coveted and high-coverage Super Bowl match. So far 2015 seems to be down to just six – though ...
GM negotiating with Facebook to resume paid ads
General Motors and Facebook are negotiating the return of the automaker as a paid advertiser, eight months after GM stopped running ads on the social networking website. Alan Batey, GM's interim ...
Chevrolet’s new slogan is “Find New Roads”
General Motors will launch a new Chevrolet advertising campaign next month, replacing the “Chevy Runs Deep” slogan with a new one: “Find New Roads”. It will be Chevy's first global campaign and ...
Honda Will Review Its US Marketing
American Honda Motor announced it is reviewing its advertising accounts for the Acura and Honda brands. Rubin Postaer and Associates, the agency which leads the American Honda, are included among the ...

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