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US: JD Power and MarketShare ally to better cater for automakers

US: JD Power and MarketShare ally to better cater for automakers

Knowing that finding the exact equilibrium between marketing campaigns and incentive spending could be a tricky business for auto executives, JD Power and marketing analytics company MarketShare have teamed up to bring their support. According to Thomas King, JD Power’s vice president of the Power Information Network, traditionally has been […]

GM negotiating with Facebook to resume paid ads

GM negotiating with Facebook to resume paid ads

General Motors and Facebook are negotiating the return of the automaker as a paid advertiser, eight months after GM stopped running ads on the social networking website. Alan Batey, GM’s interim marketing chief, said at the Detroit motor show that discussions with Facebook officials were ongoing though the automaker had […]

Honda Will Review Its US Marketing

Honda Will Review Its US Marketing

American Honda Motor announced it is reviewing its advertising accounts for the Acura and Honda brands. Rubin Postaer and Associates, the agency which leads the American Honda, are included among the advertising firms scrutinized in the review, which is expected to be completed in the first quarter of 2013. According […]