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BMW sells Husqvarna to Pierer Industrie, owned by KTM CEO


The BMW Group has announced the sale of its Husqvarna motorcycle brand to Pierer Industrie, an Austrian company owned by the CEO of KTM, Stefan Pierer. According to BMW's press release, this is the first step of the restructuring of its BMW Motorrad business, which will from now on focus on urban mobility and e-mobility. Obviously, Husqvarna, which builds mainly off-road ...
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