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Europe: Ford lobbies for Britain to remain part of EU

Europe: Ford lobbies for Britain to remain part of EU

The second largest US automaker is treading on glass as it has decided to lobby Britain to remain in the European Union, potentially trespassing inside a divisive political issue which could impact the brand’s consumer potential. Ford believes the United Kingdom should remain a part of the European Union because […]

GM’s strategy refocus helps lower costs

GM’s strategy refocus helps lower costs

Last year it became clear that General Motors, the largest US automaker, had to change – it established a new record of recalled autos because of its wrongful and old ways of thinking and acting. While the automaker went through bankruptcy reorganization back in 2009 and that moment could have […]

Ford enters the emerging car-sharing field

Ford enters the emerging car-sharing field

The second largest US automaker is ready to prototype new car-sharing programs with U.S. and UK partners in a bid to embrace a strategy that might prepare the company for a world with alternate car ownership features. Ford’s finance is scheduled to initiate pilot car-sharing programs with Getaround in the […]

US: automakers become green to earn more money

US: automakers become green to earn more money

Becoming environmentally friendly has turned from a question of doing the right thing to save the planet to getting environmentally sustainable as a new business development strategy that earns more money for the automakers. Just a generation ago, the US manufacturers and their global peers started to understand that getting […]