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Renault Nissan struggles with Datsun affordable brand


Just 15 years ago, Renault took struggling Romanian auto producer Dacia and turned it into one of Europe’s most successful stories, creating a truly affordable – but modern and functional – brand. Since the idea worked even better than expected, Carlos Ghosn decided to do the same for a historical Japanese brand that belongs to Nissan – Datsun. So, in July ...
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More datsun articles

Russia: Renault-Nissan confident in the local market
While the political tension is still growing because of Russia’s move to get the Crimean peninsula from Ukraine, the alliance is going about its business as usual, relaunching here the ...
Datsun teasing budget sedan for Russia
Datsun has recently released a sketch with a brand new budget sedan which will be officially unveiled in Russia’s capital, Moscow, on the 4th of April. Nissan will be introducing its ...
Datsun teasing new concept for 2014 Auto Expo
Datsun has recently released the first teaser image with its upcoming concept car, which will be officially presented to the public during the 2014 Delhi Auto Expo, in India. After it ...
Datsun plans concept car for Delhi Auto Expo
Datsun is planning to introduce a brand new concept car for the upcoming Delhi Auto Expo as the model in question has been already teased by the company. The 2014 Delhi ...
Nissan satisfied with Datsun revival
Nissan Motor said its low-end Datsun business in markets including India and Indonesia will generate operating margins of as high as 7 % as it shares the parent’s development facilities ...
Nissan ready to introduce resurrected Datsun brand to the Russian market
Japan's Nissan Motor Co will unveil the Datsun brand in Russia next April, seeking to lure young first-time buyers away from the used car market to its sub - 400,000 ...
Nissan pushes Datsun brand with new GO+ model
With a brand rebirth set originally set in India, Datsun continues to unveil models developed for its future key launch markets and introduces a second all new car, developed this ...
Datsun’s second model to be unveiled this month
The second Datsun model will be unveiled later on this month as the carmaker has recently announced. According to Nissan’s brand, the second Datsun model will be officially presented to the ...
Reborn Datsun brand has growth strategy
After an absence of more than a quarter-century, Nissan’s reborn Datsun brand recently made its return with the launch of the little Go hatchback. Datsun is returning to its roots as ...

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