Post Tagged with: "digital showroom"

Read By

Audi opens its third “digital” showroom

Audi opens its third “digital” showroom

As competition at the top of the premium segment heats up between Audi, BMW and Mercedes, the luxury carmakers also try to attract customers by moving into small but pricy real estates located in city centers. Now, following a strategy also embraced by BMW and Mercedes-Benz, Audi has unveiled its […]

Audi Opens First Digital Showroom in Beijing

Audi Opens First Digital Showroom in Beijing

Audi opened its first digital showroom in Beijing, part of the company’s plan to broaden its image in China. The interactive digital showroom spreads on a 2,100-square meter (22,600 square feet) area and is located at the Oriental Plaza in the Wangfujing shopping district. It can display up to 14 […]

Audi Plans to Open More Digital Showrooms

Audi Plans to Open More Digital Showrooms

Audi plans to open more digital showrooms after its Piccadilly store in London recorded unexpected sales results during its first six months. “Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space,” said […]