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Audi opens its third “digital” showroom


As competition at the top of the premium segment heats up between Audi, BMW and Mercedes, the luxury carmakers also try to attract customers by moving into small but pricy real estates located in city centers. Now, following a strategy also embraced by BMW and Mercedes-Benz, Audi has unveiled its first "digital" showroom on Berlin's grand Kurfuerstendamm boulevard, a major shopping ...
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More digital showroom articles

Audi Opens First Digital Showroom in Beijing
Audi opened its first digital showroom in Beijing, part of the company’s plan to broaden its image in China. The interactive digital showroom spreads on a 2,100-square meter (22,600 square feet) ...
Audi Plans to Open More Digital Showrooms
Audi plans to open more digital showrooms after its Piccadilly store in London recorded unexpected sales results during its first six months. “Visitors can digitally select their vehicle from several hundred ...

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