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Ford doesn’t feel the heat from Apple and Google

Ford doesn’t feel the heat from Apple and Google

The second largest US automaker feels no pressure from Google and Apple becoming more involved with the auto industry, according to Christof Kellerwessel, the automaker’s electrical engineering chief. The senior manager is tasked to shepherd the car entertainment and connectivity technologies besides his duties covering electrical and data networks. He […]

US: Google’s autonomous cars are preparing for the unexpected

US: Google’s autonomous cars are preparing for the unexpected

Chris Urmson, director of Google’s self-driving car program, showcased recently the variety of scenarios the company’s test fleet encountered on the streets around their Mountain View, California headquarters. Google is now gearing up to focus its autonomous prototype fleet testing on the more difficult and unpredictable surface streets of an […]

Google and Apple might be tempted by cars for the additional business opportunities

Google and Apple might be tempted by cars for the additional business opportunities

The Internet search giant is already openly developing an autonomous project, while the Cupertino-based competitor is reportedly mulling to build an electric car, possibly with self-driving capabilities. Naturally, one would ask why technology companies are interested in the automotive industry, beyond what they already have – namely developments of the […]