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Browse Joel Ewanick articles

Chevrolet’s new slogan is “Find New Roads”


General Motors will launch a new Chevrolet advertising campaign next month, replacing the “Chevy Runs Deep” slogan with a new one: “Find New Roads”. It will be Chevy's first global campaign and it will launch in the United States in the first quarter of the year. Later on the campaign will reach the other 140 markets where Chevrolets are sold, GM said ...
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More Joel Ewanick articles

Manchester United Fans Are Boycotting GM. But Why?
The deal between Manchester United and General Motors has already proved unpopular after Joel Ewanick, the man behind the deal got fired. In addition the deal is very unpopular with ManU ...
Manchester United will receive $559M from GM – official
Manchester United’s new sponsorship deal with General Motors’ Chevrolet brand will be worth almost $80m a year or $559 million through 2021. As part of a deal to become the soccer ...
GM Fires Global Marketing Chief Joel Ewanick
GM fired the global marketing chief Joel Ewanick, after only two years with the company. "It has been a privilege & honor to work with the GM Team and to be ...

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