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PSA to move Peugeot brand upscale as part of restructuring plan


PSA Peugeot Citroen announced plans to move its Peugeot brand upscale to help the automaker return to profit. Peugeot cars will be upgraded to stand out from Citroen models and average output will double through the carmaker's alliance with GM, CEO Philippe Varin said today. "The Peugeot brand will move toward a more modern image. In 2013, the positioning of our brands ...
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More losses articles

Treasury Estimated Losses for 2009 Bailout Dropped 16%
The US Treasury announced that the estimated losses for the $85 billion auto bailout dropped 16% or $4 billion mainly because GM’s stock price began to rebound. The Obama administration recently ...
Opel/Vauxhall to launch 23 new models and 13 new engines by 2016
Opel has revealed details of its 10-year plan for growth, which includes the launch of 23 new models by 2016. GM Europe interim president Steve Girsky has revealed details of the ...
PSA Peugeot Citroen shares rise on rumours about Faurecia sale
PSA Peugeot Citroen shares rose sharply on Monday on rumours the automaker could sell its Faurecia auto parts maker to reduce debt. Peugeot shares rose as much as 13 percent after ...
GM to sell French transmission plant to steam losses
General Motors Co., has announced that will sell a transmission plant in France to a private Belgian company as part of an effort to and losses in Europe. According to GM, ...
Report: Fiat wants to cut 20 percent of its executive jobs in Europe
Fiat plans to cut management jobs by 20 percent in Europe, according to a person familiar with the matter quoted by Bloomberg. The Italian automaker that controls Chrysler Group wants to ...
Court Dismisses Two Lawsuits Against Porsche
A regional court in Germany stopped two investor lawsuits against Porsche, leaving the claimants with a loss of over 4 billion euro ($5.2 billion) in damages. Wednesday, September 19th, presiding judge ...
Ford’s European Sales in August Drop Sharply
Ford’s European sales decreased 27% in August, compared with the same period last year. Ford’s shares also fell 1.6 percentage points, to 6.5% last month. The automaker expects to lose in ...
Report Shows PSA is in ‘Difficult Situation’
A government report shows that PSA Peugeot-Citroen cannot rely only on cost cuts to reduce losses and the job cuts must not affect its development and research capabilities. The French government ...
Obama Administration Estimates a Bailout Loss of Over $25 billion
A Treasury Department reports shows that the government expects to lose over $25 billion on the $85 billion auto bailout, 15% more than the last forecast. Friday, August 10th, the Congress ...

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