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Hyundai launches the luxury brand Genesis

Hyundai launches the luxury brand Genesis

Hyundai has announced earlier today it will launch in December its luxury division called Genesis, intending to increase its profits. The high-end segment is a profitable one in almost all markets for automaker’s luxury divisions and Hyundai wants a piece of that pie. Therefore, the South Korean company has just […]

Mercedes-Benz planning Bentley Bentayga rival

Mercedes-Benz planning Bentley Bentayga rival

Bentley has opened a new chapter in the automotive industry with its Bentayga and one of the first carmakers to be planning a rival for it is Mercedes-Benz. The German based brand is being reportedly looking into the development of a new V12 supercar, which will have the tough job […]

Audi becomes major threat to volume automakers

Audi becomes major threat to volume automakers

The second largest luxury automaker in the world at home in Europe is the sixth-biggest brand and manages to outsell mass-market carmakers such as Citroen or Fiat. With the additional introduction of the new Q1 compact crossover propping up the bottom line the four-ringed brand will turn up the heat […]

PSA’s DS ready to attack traditional luxury brands

PSA’s DS ready to attack traditional luxury brands

DS Automobiles could be considered the youngest premium brand on the worldwide auto market but still has high ambitions given the recent positive turnaround experienced by its parent, PS Peugeot Citroen. According to Vincent Devos, the marquees product chief, the upscale independent unit would be able to challenge the established […]