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Is PSA chief right in betting on DS premium brand?

Is PSA chief right in betting on DS premium brand?

Carlos Tavares, the chief executive officer tasked with rebuilding almost from the ground up PSA Peugeot Citroen, the second largest automaker in Europe, has one rogue element – is the DS premium brand really as successful long-term bet? Trailing by far the Volkswagen Group as the second biggest carmaker in […]

The dream of making a million-dollar car

The dream of making a million-dollar car

The automotive industry has its mass-market models, premium cars, ultra-luxury offerings and the out of the world million dollars vehicles. Ultimately, any automotive startup usually targets that minuscule segment in their breakthrough dream. For example, have you already seen Furious 7? If not, you should, because one perfect example (hint: […]

BMW sees itself in precarious top position

BMW sees itself in precarious top position

The BMW Group has remained for years the largest premium automaker in the world, but it is increasingly obvious the sales crown has become increasingly costly, with earnings margins shrinking and the competition catching up. The German automaker has relied on its record sales of cars and SUVs to bring […]

US: Lexus and German brands have nothing to fear from less powerful competition

US: Lexus and German brands have nothing to fear from less powerful competition

Today called “second-tier” luxury brands, marquees such as Lincoln, Acura or Infiniti continuously struggle to snatch market share form the current leaders: BMW, Mercedes-Benz and Lexus. The powerful trio has simply exchanged places among themselves over the course of the past 25 years, while local powerhouse Cadillac even lost its […]