Post Tagged with: "luxury"

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The dream of making a million-dollar car

The dream of making a million-dollar car

The automotive industry has its mass-market models, premium cars, ultra-luxury offerings and the out of the world million dollars vehicles. Ultimately, any automotive startup usually targets that minuscule segment in their breakthrough dream. For example, have you already seen Furious 7? If not, you should, because one perfect example (hint: […]

BMW sees itself in precarious top position

BMW sees itself in precarious top position

The BMW Group has remained for years the largest premium automaker in the world, but it is increasingly obvious the sales crown has become increasingly costly, with earnings margins shrinking and the competition catching up. The German automaker has relied on its record sales of cars and SUVs to bring […]

US: Lexus and German brands have nothing to fear from less powerful competition

US: Lexus and German brands have nothing to fear from less powerful competition

Today called “second-tier” luxury brands, marquees such as Lincoln, Acura or Infiniti continuously struggle to snatch market share form the current leaders: BMW, Mercedes-Benz and Lexus. The powerful trio has simply exchanged places among themselves over the course of the past 25 years, while local powerhouse Cadillac even lost its […]

Luxury automakers unleash SUV/crossover offensive in 2015

Luxury automakers unleash SUV/crossover offensive in 2015

With sales of the sport utility vehicle segment soaring across all major regions, it looks like the days of passenger car dominance could be history this year once more. And while mass-market brands will never relinquish the lower-yield, but sales crucial, passenger car segment, the luxury automakers seem entrenched in […]