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BMW sees itself in precarious top position


The BMW Group has remained for years the largest premium automaker in the world, but it is increasingly obvious the sales crown has become increasingly costly, with earnings margins shrinking and the competition catching up. The German automaker has relied on its record sales of cars and SUVs to bring in the hefty profits necessary to keep up with technology, development ...
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US: Lexus and German brands have nothing to fear from less powerful competition
Today called “second-tier” luxury brands, marquees such as Lincoln, Acura or Infiniti continuously struggle to snatch market share form the current leaders: BMW, Mercedes-Benz and Lexus. The powerful trio has simply ...
Rolls-Royce ready to roll out its first SUV
Yesterday, in an extravaganza bid that befits the image of the iconic ultra-luxury automaker, white-gloved chauffeurs in Phantoms roamed New York City to deliver letters to announce one of the ...
Fiat Chrysler wants Ferrari to push past supercars in luxury drive
Ferrari has been tasked by its Fiat Chrysler Automobiles parent to convince investors it can be seen more as a high-flying luxury goods provider than an automaker in time for ...
US: classic, rugged pickup truck becomes luxury asset today
Undeniably, the US auto market has returned to its good old days: gasoline is dirt cheap, automakers make an incredible amount of money and buyers swarm to purchase crossovers, SUVs ...
China: parallel imports could be key to luxury auto price decreases
The world’s largest auto market has become the crucial territory for every global carmaker, but the country’s practices and policies are sometimes far from traditional. The Chinese government has been tackling ...
US: January’s sales show Mercedes taking the luxury lead
The US premium segment, the world’s largest, has had the German automakers exchange blows in recent years, with BMW leader in 2012, Mercedes-Benz topping the chart in 2013 and again ...
Luxury automakers unleash SUV/crossover offensive in 2015
With sales of the sport utility vehicle segment soaring across all major regions, it looks like the days of passenger car dominance could be history this year once more. And while ...
BMW rounds off a decade of world dominance
The largest luxury automaker in the world finished off 2014 with a strong December month to retain its crown as the global top player for the 10th straight year, although ...
Mercedes showcases the autonomous future at CES
The third largest luxury automaker in the world, Stuttgart-based Mercedes-Benz is ready to break the boundaries of traditional auto making and seems intent on turning the car into a pricey ...

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