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AutoNation adds Acura, Infiniti and Volvo to its brand plan


AutoNation, the largest auto retailer in the U.S., has received the approval from Acura, Infiniti and Volvo to put its brand name on their dealerships. However, German luxury car manufacturers are reluctant about about retailer branding, and this may prevent AutoNation's branding strategy from spreading to the rest of its network and throughout the industry. On January 31, AutoNation announced that it ...
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